Results 351 to 360 of about 4,427,249 (406)
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Visual identity of cities: designers’ tools and meanings
Journal of Place Management and Development, 2021Purpose This paper aims to identify and compare the graphical shapes and meanings attributed to place/city by the designer/creative/author of a city visual identity (VI) and by the client and designer’s peers.
Teresa Sarmento, Pedro Quelhas-Brito
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Investigating the effects of consistent visual identity on social media
, 2021Purpose Although the prominence of social media for companies is widely acknowledged, a close examination of the literature reveals a lack of empirical research pertaining to the effect of consistency specifically on social media. Therefore, the purpose
Harsandaldeep Kaur, K. Kaur
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The American Journal of Semiotics, 2018
This essay seeks to sketch the fundamental interactive forces at play in a brand in the formation of an identity system that signifies a particular hosting entity.
S. Skaggs
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This essay seeks to sketch the fundamental interactive forces at play in a brand in the formation of an identity system that signifies a particular hosting entity.
S. Skaggs
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Visual identity: trappings or substance?
European Journal of Marketing, 1997Describes the initiation and development of a corporate identity/visual identity programme, using a major UK university as a case study. Concludes that assessing a visual identity can be useful in identifying organizational weaknesses. However, whereas a weak visual identity may be a symptom of corporate malaise, a new visual identity, although ...
John M.T. Balmer, Michael J. Baker
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Storied Lives on Instagram: Factors Associated With the Need for Personal-Visual Identity
Visual Communication Quarterly, 2018This research explores how sharing photos on social networking sites contributes to an individual's identity expression. A mixed-methods survey was conducted with Instagram users to understand how they frame, annotate, and share their lives with others ...
Nicole H. O’Donnell
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An Introduction to Visual Culture
, 2023This is a wide-ranging and stimulating introduction to the history and theory of visual culture from painting to the computer and television screen. It will prove indispensable to students of art and art history as well as students of cultural studies ...
N. Mirzoeff
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Visual Identity Design for Responsive Web
Advances in Computer and Electrical Engineering, 2019Responsive web design, which works for multiple screen sizes and devices, has changed the web ecosystem. However, maintaining a strong and consistent visual identity in a responsive web design is challenging because of the nature of its flexible or ...
S. Kang, Debra Satterfield
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, 2018
Addressing the unique challenge facing emerging-market firms (EMFs) of branding and marketing in their foreign subsidiaries, the purpose of this paper is to evaluate the foreign subsidiary’s corporate visual identity (CVI) transitions during the post ...
Ru-Shiun Liou +2 more
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Addressing the unique challenge facing emerging-market firms (EMFs) of branding and marketing in their foreign subsidiaries, the purpose of this paper is to evaluate the foreign subsidiary’s corporate visual identity (CVI) transitions during the post ...
Ru-Shiun Liou +2 more
semanticscholar +1 more source
Visualizing Identities in LIS Literature
Journal of Education for Library and Information Science, 2018This paper is based on statistical and qualitative analysis of library and information science (LIS) literature. Our study asks the question of whether, and if so, how, and how often, the discourse generated by scholarly literature in LIS engages discussion about identity in LIS, what topics are covered, and whether the articles engage praxis, or the ...
Chris Alen Sula +5 more
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2021
Deliverable 5.2 “Visual identity and project web sites“ is associated with work package 5, Communication, Dissemination and Exploitation, more specifically task 5.2 Visual identity. A project logo constitutes the core of the visual identity of a research project, and displays the name of the project combined with a symbol reflecting what the project
Chan, Suet +2 more
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Deliverable 5.2 “Visual identity and project web sites“ is associated with work package 5, Communication, Dissemination and Exploitation, more specifically task 5.2 Visual identity. A project logo constitutes the core of the visual identity of a research project, and displays the name of the project combined with a symbol reflecting what the project
Chan, Suet +2 more
openaire +1 more source