Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery
SAGE Open, 2020 This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer.
Diana Gavilan, Maria Avello
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Visual imagery skills and risk attitude
Scientific Reports, 2022 Several of Kahneman and Tversky’s seminal works in the 1970s found evidence of the importance of framing in decision making under risk. They hypothesized that imaginability (visual imagery ability) may play an important role in the evaluation of ...
Cathy Zeng +3 more
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Differential temporal dynamics during visual imagery and perception
eLife, 2018 Visual perception and imagery rely on similar representations in the visual cortex. During perception, visual activity is characterized by distinct processing stages, but the temporal dynamics underlying imagery remain unclear.
Nadine Dijkstra +4 more
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Uncovering the Role of the Early Visual Cortex in Visual Mental Imagery
VisionThe question of whether the early visual cortex (EVC) is involved in visual mental imagery remains a topic of debate. In this paper, I propose that the inconsistency in findings can be explained by the unique challenges associated with investigating EVC ...
Nadine Dijkstra
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The effects of visual imagery on face identification: an ERP study
Frontiers in Human Neuroscience, 2012 The present study tested the hypothesis that the effects of mental imagery on subsequent perception occur at a later matching stage in perceptual identification, but not in the early perceptual stage as in perceptual detection.
Jianhui eWu +5 more
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Training visual imagery: Improvements of metacognition, but not imagery strength
Frontiers in Psychology, 2012 Visual imagery has been closely linked to brain mechanisms involved in perception. Can visual imagery, like visual perception, improve by means of training?
Rosanne Lynn Rademaker +5 more
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A meta-analytic review of multisensory imagery identifies the neural correlates of modality-specific and modality-general imagery [PDF]
, 2012 The relationship between imagery and mental representations induced through perception has been the subject of philosophical discussion since antiquity and of vigorous scientific debate in the last century.
McNorgan, Chris
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Contrast and strength of visual memory and imagery differentially affect visual perception. [PDF]
PLoS ONE, 2013 Visual short-term memory (VSTM) and visual imagery have been shown to modulate visual perception. However, how the subjective experience of VSTM/imagery and its contrast modulate this process has not been investigated.
Elyana Saad, Juha Silvanto
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Music listening evokes story-like visual imagery with both idiosyncratic and shared content.
PLoS ONE, 2023 There is growing evidence that music can induce a wide range of visual imagery. To date, however, there have been few thorough investigations into the specific content of music-induced visual imagery, and whether listeners exhibit consistency within ...
Sarah Hashim +3 more
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Anauralia: The Silent Mind and Its Association With Aphantasia
Frontiers in Psychology, 2021 Auditory and visual imagery were studied in a sample of 128 participants, including 34 self-reported aphantasics. Auditory imagery (Bucknell Auditory Imagery Scale-Vividness, BAIS-V) and visual imagery (Vividness of Visual Imagery Questionnaire-Modified,
Rish P. Hinwar, Anthony J. Lambert
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