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2006
This chapter presents qualitative methods for researching images, including advertising images, websites, film, and photographs. I draw on a theory of visual consumption to show how cultural codes and representational conventions inform contemporary marketing images, infusing them with visual, historical, and rhetorical presence and power.
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This chapter presents qualitative methods for researching images, including advertising images, websites, film, and photographs. I draw on a theory of visual consumption to show how cultural codes and representational conventions inform contemporary marketing images, infusing them with visual, historical, and rhetorical presence and power.
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Session details: Visualization + visual analysis
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 2012openaire +1 more source
Proceedings of the first ACM international conference on Digital libraries - DL '96, 1996
Nikos Pediotakis, Mountaz Hascoët-Zizi
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Nikos Pediotakis, Mountaz Hascoët-Zizi
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