Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception [PDF]
Frontiers in Human Neuroscience, 2023 IntroductionPolitical neuromarketing is an emerging interdisciplinary field integrating marketing, neuroscience, and psychology to decipher voter behavior and political leader perception. This interdisciplinary field offers novel techniques to understand
Tuna Çakar +3 more
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Sexual Disgust Trumps Pathogen Disgust in Predicting Voter Behavior During the 2016 U.S. Presidential Election [PDF]
Evolutionary Psychology, 2018 Why is disgust sensitivity associated with socially conservative political views? Is it because socially conservative ideologies mitigate the risks of infectious disease, whether by promoting out-group avoidance or by reinforcing norms that sustain ...
Joseph Billingsley +2 more
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How Twitter data sampling biases U.S. voter behavior characterizations. [PDF]
PeerJ Comput Sci, 2022 Online social media are key platforms for the public to discuss political issues. As a result, researchers have used data from these platforms to analyze public opinions and forecast election results.
Yang KC, Hui PM, Menczer F.
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Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023 The main actor of voter behavior is the human and human behavior under the identity of voter. For this reason, voter behavior emerges as a product of a complex process as it can be influenced by different factors.
Başak Turna, Ferihan Polat
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Chiefs’ Endorsements and Voter Behavior
Comparative Political Studies, 2023 Traditional leaders can influence electoral outcomes. We designed an experiment to investigate why public endorsements by chiefs affect voters—and which types of voters they influence.
Sarah Brierley, G. Ofosu
semanticscholar +2 more sources
When the Heat Is On: The Effect of Temperature on Voter Behavior in Presidential Elections. [PDF]
Front Psychol, 2017 Hot temperatures lead to heightened arousal. According to excitation transfer theory, arousal can increase both antisocial and prosocial behavior, depending on the context.
Van Assche J +5 more
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Bounded rationality and voting decisions over 160 years: voter behavior and increasing complexity in decision-making. [PDF]
PLoS One, 2013 Using a quasi-natural voting experiment encompassing a 160-year period (1848–2009) in Switzerland, we investigate whether a higher level of complexity leads to increased reliance on trusted parliamentary representatives.
Stadelmann D, Torgler B.
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A field experiment shows that subtle linguistic cues might not affect voter behavior. [PDF]
Proc Natl Acad Sci U S A, 2016 Gerber AS +3 more
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Journal of Business Research, 2005 Consumer behavior theory is applied to voter behavior in the electoral context, and a model that focuses on perceived risk, voter involvement, and political opinion leadership (OL) is developed and tested.
Aron O'Cass
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Voting Decision and the Influences on Voter Behavior [PDF]
Ovidius University Annals: Economic Sciences SeriesThis paper examines the complex relationship between voter behavior and political marketing electoral campaigns, with a particular focus on the decision-making process during electoral campaigns.
Gabriel Dinu , Loredana Dinu
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