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Web analytics: more than website performance evaluation?
International Journal of Tourism Cities, 2022Irem Önder
exaly
Web analytics strategy: a model for adopting and implementing advanced Web Analytics
2011Web Analytics (WA) is an evaluative technique originating from and driven by business in its need to get more value out of understanding the usage of its Web sites and strategies therein. It is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage for the online visitor, the ...
openaire +1 more source
An ontology-based data integration approach for web analytics in e-commerce
Expert Systems With Applications, 2016JOSÉ F Aldana-Montes +1 more
exaly

