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Web-Analyse (Web-Analytics) – messen, analysieren und entscheiden
2017Um die Effizienz von Performance-Marketing-Masnahmen zu messen, werden entsprechende Tools benotigt – sogenannte Web-Analyse-Tools. Die Web-Analyse selbst befasst sich mit der Auswertung des Marketing-Erfolgs. So lasst sich beispielsweise erkennen, wie viele Besucher auf die eigene Seite kommen, was sie dort machen und wo sie die Seite wieder verlassen.
Ingo Kamps, Daniel Schetter
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2012
In the Internet economy and information society, it has become an essential task of electronic business to analyze, to monitor, and to optimize websites and Web offers. Therefore, this chapter addresses the issues of Web analytics, which is defined as the measurement, collection, analysis, and reporting of Internet data for the purposes of ...
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In the Internet economy and information society, it has become an essential task of electronic business to analyze, to monitor, and to optimize websites and Web offers. Therefore, this chapter addresses the issues of Web analytics, which is defined as the measurement, collection, analysis, and reporting of Internet data for the purposes of ...
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Web alert: Analytical biotechnology
Current Opinion in Biotechnology, 2002Sylvie Miot, Jean-Louis Boulay
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Google Analytics as a Prosumption Tool for Web Analytics
2017Marcin Lora +2 more
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Basic Web Analytics and Web Intelligence
2017Marshall Sponder, Gohar F. Khan
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Advanced Web Analytics and Web Intelligence
2017Marshall Sponder, Gohar F. Khan
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