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Social Media and Web Analytics
2019Social media has created new opportunities to both consumers and companies. It has become one of the major drivers of consumer revolution. Companies can analyze data available from the web and social media to get valuable insights into what consumers want. Social media and web analytics can help companies measure the impact of their advertising and the
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Web Analytics for Web Site Quality Improvement
2016Web plays an important role in running business organizations, governments, societies, education sector, scientific organizations, social networks etc. As soon as web application has been deployed into the production environment, some or all of its features are available to the users.
A.V. Krishna Prasad, Varaprasad Rao M
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Web-Analyse (Web-Analytics) – messen, analysieren und entscheiden
2017Um die Effizienz von Performance-Marketing-Masnahmen zu messen, werden entsprechende Tools benotigt – sogenannte Web-Analyse-Tools. Die Web-Analyse selbst befasst sich mit der Auswertung des Marketing-Erfolgs. So lasst sich beispielsweise erkennen, wie viele Besucher auf die eigene Seite kommen, was sie dort machen und wo sie die Seite wieder verlassen.
Ingo Kamps, Daniel Schetter
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2012
In the Internet economy and information society, it has become an essential task of electronic business to analyze, to monitor, and to optimize websites and Web offers. Therefore, this chapter addresses the issues of Web analytics, which is defined as the measurement, collection, analysis, and reporting of Internet data for the purposes of ...
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In the Internet economy and information society, it has become an essential task of electronic business to analyze, to monitor, and to optimize websites and Web offers. Therefore, this chapter addresses the issues of Web analytics, which is defined as the measurement, collection, analysis, and reporting of Internet data for the purposes of ...
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Web alert: Analytical biotechnology
Current Opinion in Biotechnology, 2002Sylvie Miot, Jean-Louis Boulay
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Google Analytics as a Prosumption Tool for Web Analytics
2017Marcin Lora +2 more
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Basic Web Analytics and Web Intelligence
2017Marshall Sponder, Gohar F. Khan
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Advanced Web Analytics and Web Intelligence
2017Marshall Sponder, Gohar F. Khan
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