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Social Media and Web Analytics

2019
Social media has created new opportunities to both consumers and companies. It has become one of the major drivers of consumer revolution. Companies can analyze data available from the web and social media to get valuable insights into what consumers want. Social media and web analytics can help companies measure the impact of their advertising and the
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Web Analytics for Web Site Quality Improvement

2016
Web plays an important role in running business organizations, governments, societies, education sector, scientific organizations, social networks etc. As soon as web application has been deployed into the production environment, some or all of its features are available to the users.
A.V. Krishna Prasad, Varaprasad Rao M
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Web-Analyse (Web-Analytics) – messen, analysieren und entscheiden

2017
Um die Effizienz von Performance-Marketing-Masnahmen zu messen, werden entsprechende Tools benotigt – sogenannte Web-Analyse-Tools. Die Web-Analyse selbst befasst sich mit der Auswertung des Marketing-Erfolgs. So lasst sich beispielsweise erkennen, wie viele Besucher auf die eigene Seite kommen, was sie dort machen und wo sie die Seite wieder verlassen.
Ingo Kamps, Daniel Schetter
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Web Analytics with Fuzziness

2012
In the Internet economy and information society, it has become an essential task of electronic business to analyze, to monitor, and to optimize websites and Web offers. Therefore, this chapter addresses the issues of Web analytics, which is defined as the measurement, collection, analysis, and reporting of Internet data for the purposes of ...
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Web Analytics

2008
Domingo Tavella, Susan Chiu
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Web alert: Analytical biotechnology

Current Opinion in Biotechnology, 2002
Sylvie Miot, Jean-Louis Boulay
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Basic Web Analytics and Web Intelligence

2017
Marshall Sponder, Gohar F. Khan
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Advanced Web Analytics and Web Intelligence

2017
Marshall Sponder, Gohar F. Khan
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