Results 191 to 200 of about 64,450 (232)

Rethinking Consumer Behavior Through Phygital Episodes

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Immigrant perspectives on navigating the US healthcare system in the Post-COVID-19 landscape: a photo-elicitation project. [PDF]

open access: yesJ Migr Health
Laurence C   +8 more
europepmc   +1 more source

AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley   +1 more source

Civic Development of Latine Students: The Role of Equity‐Minded Community College Leaders

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT This study explores how equity‐minded educators at Hispanic Serving community colleges (HSCCs) foster the civic development of Latine students, emphasizing leadership, civic engagement, and agency beyond academic success. Using a multi‐case study design, we analyzed interviews with 29 educators from two HSCCs in Southern California to ...
Cynthia M. Alcantar   +4 more
wiley   +1 more source

Enhancing humanized care in French ICUs: the potential benefit of welcoming pet visitors. [PDF]

open access: yesCrit Care
Wicky PH   +9 more
europepmc   +1 more source

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