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The Price of Circularity: Exploring the Determinants of Consumer Willingness to Pay

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The transition towards a circular economy (CE) requires not only technological and organisational innovation but also consumer engagement in adopting circular products. A key driver of this process is consumers' stated willingness to pay (WTP) a premium, which remains constrained by psychological, perceptual and contextual barriers.
Valerio Muto   +3 more
wiley   +1 more source

Wellness Tourism

2021
Crisis, social discontent, and dissatisfaction among people lead to a greater interest in relaxing the soul, body, and mind as a refuge within tourism. Thus, there are changes and new trends in international health tourism's demand and supply conditions.
Leticia Cynara Santos Silva   +1 more
openaire   +1 more source

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