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Consumption Markets & Culture, 2016
ABSTRACTBrands are potent and efficient vehicles to diffuse and reproduce ideologies. This article revisits over a decade of research on Jack Daniel’s as an iconic brand, and provides a behind the scenes look at the process of researching cultural brands.
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ABSTRACTBrands are potent and efficient vehicles to diffuse and reproduce ideologies. This article revisits over a decade of research on Jack Daniel’s as an iconic brand, and provides a behind the scenes look at the process of researching cultural brands.
openaire +2 more sources
‘Rye Whiskey’ in Contrapositive
The American Mathematical Monthly, 1969(1969). ‘Rye Whiskey’ in Contrapositive. The American Mathematical Monthly: Vol. 76, No. 9, pp. 1051-1051.
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