Results 281 to 290 of about 89,891,711 (336)
Anchoring Effects on Consumers’ Willingness‐to‐Pay and Willingness‐to‐Accept
Journal of Consumer Research, 2004 We examine the susceptibility of consumers' willingness-to-pay (WTP) and willingness-to-accept (WTA) judgments to influence by arbitrary anchors. The results of four studies suggest that, although circumstantial differences between buying and selling decisions can lead to systematic differences in susceptibility to anchoring effects, the principles ...
Itamar Simonson, Aimee Drolet
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Hypothetical bias and willingness to accept
Economics Letters, 2003Abstract We design and implement simple laboratory experiments to measure the bias in willingness to pay settings. Once identified, this bias can be corrected or compared to the bias found in comparable willingness to pay settings.
Glenn Harrison
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A DYNAMIC EXPLANATION OF THE WILLINGNESS TO PAY AND WILLINGNESS TO ACCEPT DISPARITY [PDF]
Economic Inquiry, 2011 Recent evidence from laboratory experiments suggests that important disparities exist between willingness to pay (WTP) and compensation demanded for the same good. Because a fundamental postulate in neoclassical theory is that with small income effects and many available substitutes, the willingness to accept (WTA) and WTP measures of value for a ...
Catherine L. Kling +2 more
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Incomplete preferences, willingness to pay, and willingness to accept
Economic Theory, 2021zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Chambers, Robert G. +2 more
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Willingness to Accept, Willingness to Pay, and Loss Aversion
SSRN Electronic Journal, 2023We use four incentivized representative surveys to study the endowment effect for lotteries in 4,000 U.S. adults. We replicate the standard finding of an endowment effect–the divergence between Willingness to Accept (WTA) and Willingness to Pay (WTP), but document three new findings.
Chapman, Jonathan +4 more
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Framing Influences Willingness to Pay but Not Willingness to Accept
Journal of Marketing Research, 2013The authors show, with real and hypothetical payoffs, that consumers are willing to pay substantially less for a risky prospect when it is called a “lottery ticket,” “raffle,” “coin flip,” or “gamble” than when it is labeled a “gift certificate” or “voucher.” Willingness to accept, in contrast, is not affected by these frames.
Yang, Yang +2 more
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IoT Marketplace: Willingness-To-Pay vs. Willingness-To-Accept
SSRN Electronic Journal, 2021Willingness-To-Pay (WTP) is the most a person is willing to pay for a good or service. Conversely, Willingness-To-Accept (WTA) is the minimum amount a person is willing to accept for giving up a good or service. People often attribute a higher value for privacy in the WTA condition when compared to the WTP condition.
Shakthidhar Gopavaram +3 more
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Information and the Divergence between Willingness to Accept and Willingness to Pay
Journal of Environmental Economics and Management, 1999zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Kolstad, Charles D., Guzman, Rolando M.
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