Results 101 to 110 of about 912,078 (328)
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Employed and unemployed search: The marginal willingness to pay for attributes in Lithuania, the US and the Netherlands [PDF]
This paper introduces a method for estimating workers' marginal willingness to pay for job attributes employing data on job search activity. Worker's willingness to pay to avoid a temporary contract, which increases the risk of becoming unemployed, is ...
Hazans, Mihails, van Ommeren, Jos
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Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Dynamic Willingness to Pay: An Empirical Specification and Test [PDF]
In a static setting, willingness to pay for an environmental improvement is equal to compensating variation. However, in a dynamic setting characterized by uncertainty, irreversibility, and the potential for learning, willingness to pay may also contain ...
Corrigan, Jay R. +2 more
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Willingness to Pay versus Welfare [PDF]
, 2015 Economists often analyze questions of law and policy by reference to the criterion of private willingness to pay (WTP), with the belief that people’s WTP for a good is an accurate proxy for the welfare that they would obtain from that good.
Sunstein, Cass Robert
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Agribusiness, EarlyView.ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
The Influence of Agricultural Service Guarantee on Consumers’ Willingness to Pay Premium Prices: The Mediating Effect of Brand Trust [PDF]
, 2023 Weiyun Chen, Bing Liu
openalex +1 more source
Willingness to pay for air quality improvements in Sofia, Bulgaria [PDF]
Through a survey the authors study willingness to pay for improvements in air quality in Sofia, Bulgaria. Using a stochastic payment car approach - asking respondents the likelihood that they would agree to pay a series of prices - they estimate the ...
Hua Wang, Whittington, Dale
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U.S. Consumers Sometimes Prefer Seemingly Redundant Labels
Agribusiness, EarlyView.ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk +2 more
wiley +1 more source
DAPATKAH HEDONIC VALUE MEMPENGARUHI WILLINGNESS TO PAY PRODUK BAHAN MAKANAN ORGANIK ?
, 2023 Kevin Adiputra, Krismi Budi Sienatra
openalex +2 more sources