Results 211 to 220 of about 78,663 (259)
From willingness to pay to willingness to believe
Kuokkanen, H., Rest, J.I. van der
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Framing Influences Willingness to Pay but Not Willingness to Accept
Journal of Marketing Research, 2013The authors show, with real and hypothetical payoffs, that consumers are willing to pay substantially less for a risky prospect when it is called a “lottery ticket,” “raffle,” “coin flip,” or “gamble” than when it is labeled a “gift certificate” or “voucher.” Willingness to accept, in contrast, is not affected by these frames.
Yang, Yang +2 more
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2018
My doctor told me I shouldn’t work out until I’m in better shape. I told him, “All right; don’t send me a bill until I pay you.”
Wiebke Klingemann +2 more
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My doctor told me I shouldn’t work out until I’m in better shape. I told him, “All right; don’t send me a bill until I pay you.”
Wiebke Klingemann +2 more
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2014
The valuation of health in monetary terms can be estimated by observing real choices or by eliciting willingness to pay (WTP) through presentation of hypothetical choices to respondents (contingent valuation). Contingent valuation is commonly used in other areas of the public sector and its use is growing in health. In this article, the authors outline
Baker R +3 more
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The valuation of health in monetary terms can be estimated by observing real choices or by eliciting willingness to pay (WTP) through presentation of hypothetical choices to respondents (contingent valuation). Contingent valuation is commonly used in other areas of the public sector and its use is growing in health. In this article, the authors outline
Baker R +3 more
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Health Economics, 2003
Abstract A willingness to pay (WTP) per quality‐adjusted‐life year (QALY) of DKK 88 was estimated on the basis of elicited preferences for health states. The WTP per QALY estimate presented here differs considerably from that implied in contingent valuation studies, suggesting that WTP for reducing risk of death ...
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Abstract A willingness to pay (WTP) per quality‐adjusted‐life year (QALY) of DKK 88 was estimated on the basis of elicited preferences for health states. The WTP per QALY estimate presented here differs considerably from that implied in contingent valuation studies, suggesting that WTP for reducing risk of death ...
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PharmacoEconomics, 1998
Despite renewed enthusiasm for the use of willingness to pay (WTP) in healthcare applications, there are still a lot of objections, resentment and scepticism regarding the desirability and feasibility of this technique. Objections can be classified into different categories: e.g.
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Despite renewed enthusiasm for the use of willingness to pay (WTP) in healthcare applications, there are still a lot of objections, resentment and scepticism regarding the desirability and feasibility of this technique. Objections can be classified into different categories: e.g.
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FRAMING THE WILLINGNESS‐TO‐PAY QUESTION: IMPACT ON RESPONSE PATTERNS AND MEAN WILLINGNESS TO PAY
Health Economics, 2013SUMMARYIn this study, respondents were randomly allocated to three variants of the payment card format and an open‐ended format in order to test for convergent validity. The aim was to test whether preferences (as measured by willingness to pay additional tax) would be affected by framing the willingness‐to‐pay question differently.
Gyrd-Hansen, Dorte +2 more
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Willingness to Pay for Cancer Prevention
PharmacoEconomics, 2009Cancer inflicts great pain, burden and cost upon American society, and preventing cancer is important but not costless. The aim of this review was to explore the upper limits that American society is paying and appears willing to pay to prevent cancer, by enforced environmental regulations and implemented clinical practice guidelines.
Timothy L. Hunt +3 more
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A DYNAMIC EXPLANATION OF THE WILLINGNESS TO PAY AND WILLINGNESS TO ACCEPT DISPARITY [PDF]
Economic Inquiry, 2011 Recent evidence from laboratory experiments suggests that important disparities exist between willingness to pay (WTP) and compensation demanded for the same good. Because a fundamental postulate in neoclassical theory is that with small income effects and many available substitutes, the willingness to accept (WTA) and WTP measures of value for a ...
Catherine L. Kling +2 more
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Willingness to pay for obesity prevention
Economics & Human Biology, 2011The purpose of this paper is to estimate consumers' willingness to pay (WTP) and investigate factors that affect participation in therapy to reduce weight or prevent obesity. As for the decision to participate in obesity prevention therapy, the results show that the price charged for therapy is the key factor. Furthermore, the gender, education, income,
Tsu-Tan, Fu +2 more
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