Results 241 to 250 of about 902,499 (305)

Willingness to Pay

2018
My doctor told me I shouldn’t work out until I’m in better shape. I told him, “All right; don’t send me a bill until I pay you.”
Wiebke Klingemann   +2 more
  +4 more sources

Framing Influences Willingness to Pay but Not Willingness to Accept

Journal of Marketing Research, 2013
The authors show, with real and hypothetical payoffs, that consumers are willing to pay substantially less for a risky prospect when it is called a “lottery ticket,” “raffle,” “coin flip,” or “gamble” than when it is labeled a “gift certificate” or “voucher.” Willingness to accept, in contrast, is not affected by these frames.
Yang, Yang   +2 more
openaire   +1 more source

Willingness to Pay for Health

2014
The valuation of health in monetary terms can be estimated by observing real choices or by eliciting willingness to pay (WTP) through presentation of hypothetical choices to respondents (contingent valuation). Contingent valuation is commonly used in other areas of the public sector and its use is growing in health. In this article, the authors outline
Baker R   +3 more
openaire   +3 more sources

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