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Incremental willingness to pay
2015Applications of willingness to pay (WTP) have shown the difficultly to discriminate between various options. This reflects the problem of embedding in both its specific sense, of options being nested within one another, and its more-general sense, whereby respondents cannot discriminate between close substitutes or between more-disparate rivals for the
Lamiraud, Karine +2 more
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Willingness to pay measurement approaches
SSRN Electronic Journal, 2023Klaus Miller, Z. John Zhang
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