Results 321 to 330 of about 970,951 (335)

Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image

Journal of Current Issues & Research in Advertising, 2021
Virtual reality (VR) tourism provides individuals with a brief, but realistic, preview of travel destinations. Despite the increasing popularity of VR tourism in destination advertising, outcomes and underlying mechanisms of virtual tours remain ...
J. Kim, Thitapa Shinaprayoon, Sun Joo Grace Ahn   +2 more
semanticscholar   +1 more source

Effect of utilitarian and hedonic values on consumer willingness to buy and to pay for organic olive oil in Tunisia

, 2020
This paper aims to study the influence of organic food perceived values (utilitarian vs hedonic) on consumer willingness to buy and willingness to pay in a developing country.,This paper utilized a survey of 467 Tunisian consumers of organic olive oil ...
Z. Ghali
semanticscholar   +1 more source

Willingness To Pay Pemanfaatan Jasa Lingkungan Air Taman Wisata Alam Kerandangan Oleh Masyarakat Dusun Kerandangan Kabupaten Lombok Barat

Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal)
Jasa lingkungan merupakan manfaat yang diterima oleh masyarakat berasal dari lingkungan baik secara langsung maupun tidak langsung. Salah satu jasa lingkungan yaitu pemanfaatan jasa lingkungan air untuk menjaga keberlangsungan dari jasa lingkungan
Willingness To, Pay Pemanfaatan, Jasa Lingkungan, Air Taman, Wisata Alam, Kerandangan Oleh, Masyarakat Dusun, Kerandangan Kabupaten, Lombok Barat, Aprilia Ika Berliana, Diah Permata, F. Wulandari, Article Info   +12 more
semanticscholar   +1 more source

Farmers’ adoption of agricultural innovations: A systematic review on willingness to pay studies

Outlook on Agriculture, 2020
Unlike most studies that focused on specific innovations, this study systematically analyzed farmers’ adoption of agricultural innovations in general.
Solomon Olum, X. Gellynck, J. Juvinal, D. Ongeng, Hans De Steur   +4 more
semanticscholar   +1 more source

Signaling can increase consumers' willingness to pay for green products. Theoretical model and experimental evidence

Journal of Consumer Behaviour, 2019
Many green products are costlier than their nongreen counterparts, for a variety of reasons. This “green premium” is a key challenge marketers face when targeting con- sumers with these green products.
J. Berger
semanticscholar   +1 more source

Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour

Journal of Islamic Marketing, 2019
Purpose The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP) for certified halal food.
M. Iranmanesh, M. Mirzaei, Seyed Mehrshad Parvin Hosseini, S. Zailani   +3 more
semanticscholar   +1 more source

Exploring Individual Preferences and Willingness to Pay for Mobility as a Service

, 2020
This paper discusses demand and willingness to pay for mobility as a service (MaaS) plans. Given the rising popularity of the MaaS concept, research exploring preferences and demand for such services is valuable to researchers and policy makers as well ...
A. Polydoropoulou, Ioannis Tsouros, I. Pagoni, Athena Tsirimpa   +3 more
semanticscholar   +1 more source

Acting Like Humans? Anthropomorphism and Consumer’s Willingness to Pay in Electronic Commerce

Journal of Management Information Systems, 2019
Anthropomorphism is the attribution of human characteristics to a non-human object. Past research shows that anthropomorphism changes how we perceive objects (e.g., believing them to be more attractive). Does this mean we would be willing to pay more for
L. Yuan, A. Dennis
semanticscholar   +1 more source

Mediated and moderated model of the willingness to pay for halal transportation

, 2020
Purpose This paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with knowledge and religiosity.
A. Ngah, Serge Gabarre, Bilal Eneizan, N. Asri   +3 more
semanticscholar   +1 more source

Willingness to Pay to Reduce the Ecological and Health Risks from Water Pollution in Emerging Urban Regions: The Case of the Red River Delta in Vietnam

Environmental Management, 2023
Nicolas Lampach, Tuyen Tiet, Nguyen To‐The, Tuan Nguyen-Anh   +3 more
semanticscholar   +1 more source