Results 321 to 329 of about 6,749,468 (329)

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Decision Support Systems, 2012
Christy M K Cheung
exaly  

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Journal of Marketing, 2015
Ya You
exaly  

WORD FORMATION

2003
openaire   +1 more source

Word Formation

2023
openaire   +1 more source

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of Marketing Research, 2016
Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck   +2 more
exaly  

Word of mouth and interpersonal communication: A review and directions for future research

Journal of Consumer Psychology, 2014
exaly  

Word formation

2004
openaire   +1 more source

Word Formation

2005
openaire   +1 more source

Word-Formation

2016
openaire   +1 more source