Results 171 to 180 of about 794,823 (353)
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise. [PDF]
Asian Bus Manag, 2023 Jun SY, Ju TW, Park HK, Lee JC, Kim TM.
europepmc +1 more source
Creating UGC Areas of Official Destination Websites: Is there a Recipe for Success? An Insight through Netnographic Research [PDF]
An analysis of the existing literature has demonstrated the importance of word of mouth as a source of information for potential tourists and service consumers.
Osti, Linda
core +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Investigating the dynamic mechanism of user willingness to actively publish travel-related Electronic Word-of-Mouth (eWOM) on tourism platforms. [PDF]
PLoS One, 2023 Li S, Liu F.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera +1 more
wiley +1 more source
How does platform's fintech level affect its word of mouth from the perspective of user psychology? [PDF]
Front Psychol, 2023 Li Y, Ma X, Li Y, Li R, Liu H.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source