Results 311 to 320 of about 794,823 (353)
Some of the next articles are maybe not open access.
Journal of Travel Research, 2023
Consumers usually endorse tourism products differently when sharing positive electronic word-of-mouth (eWOM). This research examines the relative persuasiveness of two endorsement styles, that is, explicit endorsement (e.g., “I recommend it”) and ...
Junyun Liao +3 more
semanticscholar +1 more source
Consumers usually endorse tourism products differently when sharing positive electronic word-of-mouth (eWOM). This research examines the relative persuasiveness of two endorsement styles, that is, explicit endorsement (e.g., “I recommend it”) and ...
Junyun Liao +3 more
semanticscholar +1 more source
Factors influencing electronic word of mouth behavior in higher education institutions
Journal of Marketing Communications, 2023The purpose of this study is to examine the impacts of the HEdPERF model on positive electronic word of mouth (eWOM) through mediating variables of student commitment, satisfaction, and university brand identification in HEIs.
Haneyah Ata Rabah +5 more
semanticscholar +1 more source
Asia Pacific Journal of Tourism Research, 2023
This study examined the relationship between the characteristics of YouTube tourism content and user satisfaction. In addition, this study investigated the effect of user satisfaction on intention to visit and share information with the moderating role ...
Hyojun Jung, Jinsoo Hwang
semanticscholar +1 more source
This study examined the relationship between the characteristics of YouTube tourism content and user satisfaction. In addition, this study investigated the effect of user satisfaction on intention to visit and share information with the moderating role ...
Hyojun Jung, Jinsoo Hwang
semanticscholar +1 more source
Asia Pacific Journal of Tourism Research, 2023
This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists
The‐Bao Luong
semanticscholar +1 more source
This study examines the impact of e-word-of-mouth utilitarian function on the relationship between celebrity involvement, place attachment, film destination image, and film tourist travel intention. Using data collected from 678 local Vietnamese tourists
The‐Bao Luong
semanticscholar +1 more source
The Influence on Cosmetics Purchase Intention of Electronic Word of Mouth on Instagram
Journal of Promotion Management, 2023This study analyzes the influence of electronic word of mouth (eWOM) on Instagram on cosmetics purchase intention to identify whether eWOM credibility and quality directly and indirectly influence consumers’ attitudes and purchase intentions ...
E. Mainardes +2 more
semanticscholar +1 more source
Journal of Hospitality Marketing & Management
This study examines the impact of digital media on the relationship between corporate social responsibility (CSR) and electronic word of mouth (e-WOM) in China’s hospitality industry. Utilizing a comprehensive survey and structural equation modeling (SEM)
Mingdi Jiang +3 more
semanticscholar +1 more source
This study examines the impact of digital media on the relationship between corporate social responsibility (CSR) and electronic word of mouth (e-WOM) in China’s hospitality industry. Utilizing a comprehensive survey and structural equation modeling (SEM)
Mingdi Jiang +3 more
semanticscholar +1 more source
Jurnal Ilmiah Manajemen Kesatuan
Customer satisfaction is very important for business because high customer satisfaction will increase company profits. The aim of this research is to examine service quality, where positive service quality has major implications for customer assessment ...
Sutriani Sutriani +2 more
semanticscholar +1 more source
Customer satisfaction is very important for business because high customer satisfaction will increase company profits. The aim of this research is to examine service quality, where positive service quality has major implications for customer assessment ...
Sutriani Sutriani +2 more
semanticscholar +1 more source
International Journal of Advertising, 2022
Brand activism, defined as a brand’s act of taking a public stand on sociopolitical issues, has emerged as a new marketing tactic in recent years. Many brands use social media to communicate their ideas and values with their consumers.
Shu-Chuan Chu, Hyejin Kim, Yoojung Kim
semanticscholar +1 more source
Brand activism, defined as a brand’s act of taking a public stand on sociopolitical issues, has emerged as a new marketing tactic in recent years. Many brands use social media to communicate their ideas and values with their consumers.
Shu-Chuan Chu, Hyejin Kim, Yoojung Kim
semanticscholar +1 more source
International Journal of Consumer Studies
Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of information about brands. It helps them in making decisions about their purchases. This study aimed to assess electronic word of mouth and identifies its relationship with
Chahat Maru, T. Sai Vijay
semanticscholar +1 more source
Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of information about brands. It helps them in making decisions about their purchases. This study aimed to assess electronic word of mouth and identifies its relationship with
Chahat Maru, T. Sai Vijay
semanticscholar +1 more source
Journal of African Business, 2023
This paper aimed to examine the impact of word-of-mouth on WTP a price premium through the intervening role of brand credibility and trust in the herbal industry.
P. Oppong +2 more
semanticscholar +1 more source
This paper aimed to examine the impact of word-of-mouth on WTP a price premium through the intervening role of brand credibility and trust in the herbal industry.
P. Oppong +2 more
semanticscholar +1 more source