Results 321 to 330 of about 794,823 (353)

Firms’ green knowledge sharing and tourists’ green electronic word-of-mouth intention: a two-wave time-lagged study of moderated mediation model

Journal of Sustainable Tourism
To address sustainable development goals in the tourism sector, this study sheds light on the importance of novel green marketing strategies as critical tools for promoting environmental sustainability.
Tho Huu Hoang Nguyen, Michal Pilík, Nhat Tan Pham   +2 more
semanticscholar   +1 more source

What Gets Shared, and Why? Interpersonal Communication and Word of Mouth.

Annual Review of Psychology
Interpersonal communication is an integral part of everyday life. People are constantly sharing thoughts, opinions, and information with others, both online and offline.
Jonah Berger
semanticscholar   +1 more source

Is social media marketing worth it for luxury brands? The dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions

Journal of Product & Brand Management, 2022
Purpose This study aims to investigate the relationships between customer perceptions of luxury companies’ brand pages (i.e. brand page value and self-expressive brands) and customers’ affective (i.e.
Sanga Song, Hye-young Kim
semanticscholar   +1 more source

The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation

Journal of Islamic Marketing
Purpose This study aims at discovering the antecedent of halal cosmetics’ purchase intention by conducting development on planned behavioral theory through adding the constructs of word of mouth and religiosity.
Yulist Rima Fiandari, Baroya Mila Shanty, Maylia Dwi Nanda   +2 more
semanticscholar   +1 more source

How Positive and Negative Electronic Word of Mouth (eWOM) Affects Customers’ Intention to Use Social Commerce? A Dual-Stage Multi Group-SEM and ANN Analysis

International journal of human computer interactions, 2022
Advances in Web 2.0 technologies have led to the widespread assimilation of electronic commerce platforms as an innovative shopping method and an alternative to traditional shopping.
Alhamzah Alnoor, V. Tiberius, Abbas Gatea Atiyah, K. Khaw, T. S. Yin, Xinying Chew, Sammar Abbas   +6 more
semanticscholar   +1 more source

The role of green practices toward the green word-of-mouth using stimulus-organism-response model

Journal of Hospitality and Tourism Insights, 2021
PurposeConsumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment.
I. Hameed, Hamid Hussain, K. Khan
semanticscholar   +1 more source

Effect of AI Chatbot’s Interactivity on Consumers’ Negative Word-of-Mouth Intention: Mediating Role of Perceived Empathy and Anger

International journal of human computer interactions, 2023
Although much research has examined chatbot interactivity as one of the most human-like qualities, replicating a conversation norm in human-to-human dialogue, far less has examined the "native state" of two-way communication between humans and chatbots ...
Myungok Chris Yim
semanticscholar   +1 more source

Analisa Pengaruh Komunikasi Pemasaran, Electronic Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Penelitian bertujuan menganalisa pengaruh komunikasi pemasaran, electronic word of mouth dan kualitas produk terhadap keputusan pembelian smartphone Samsung Galaxy di wilayah DKI Jakarta.
Analisa Pengaruh, Electronic Word Of Mouth Komunikasi Pemasaran, Dan Kualitas, Produk Terhadap, Keputusan Pembelian, Marlina Rahmi, S. Permatasari, A. Raharjo, Fajar Kurniawan, Chepi Nurdiansyah   +9 more
semanticscholar   +1 more source

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

, 2004
T. Hennig-Thurau, K. Gwinner, G. Walsh, Dwayne D. Gremler   +3 more
semanticscholar   +1 more source

A retrospective view of electronic word-of-mouth in hospitality and tourism management

, 2017
S. W. Litvin, R. Goldsmith, B. Pan
semanticscholar   +1 more source