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The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of Marketing Research, 2016
Ana Babić Rosario   +2 more
exaly  

Word of mouth and interpersonal communication: A review and directions for future research

Journal of Consumer Psychology, 2014
exaly  
computer science
linguistics
natural language processing
artificial intelligence
word group theory
philosophy
word-sense disambiguation
wordnet
task project management
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