Results 231 to 240 of about 27,829 (250)

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Journal of the Academy of Marketing Science, 2020
Ana Babić Rosario, Kristine De Valck
exaly  

Moving beyond Kučera and Francis: A critical evaluation of current word frequency norms and the introduction of a new and improved word frequency measure for American English

Behavior Research Methods, 2009
Marc Brysbaert, Boris New
exaly  

CROWDSOURCING A WORD–EMOTION ASSOCIATION LEXICON

Computational Intelligence, 2013
Saif M Mohammad, Peter D Turney
exaly  

Word Sense Disambiguation

2011
openaire   +1 more source

The Stroop Color and Word Test

Frontiers in Psychology, 2017
Federica Scarpina, Sofia Tagini
exaly  

Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context

Journal of the Academy of Marketing Science, 2005
Tom J Brown
exaly  

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Journal of the Academy of Marketing Science, 2015
Thorsten Hennig-Thurau, Caroline Wiertz
exaly  

The effects of social- and self-motives on the intentions to share positive and negative word of mouth

Journal of the Academy of Marketing Science, 2013
Bryan Lilly, Emin Babakus
exaly  

Past, Present, and Future of Electronic Word of Mouth (EWOM)

Journal of Interactive Marketing, 2021
exaly  

A retrospective view of electronic word-of-mouth in hospitality and tourism management

International Journal of Contemporary Hospitality Management, 2018
Stephen W Litvin, Bing Pan
exaly