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Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
Marketing effectiveness evaluation is an important issue for companies due to its significant impact on overall business performance and goals. Discussions on marketing effectiveness evaluation in academic and business societies are extensive. However, a
Skačkauskienė Ilona +1 more
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The Progress of Smart Elderly Care Research: A Scientometric Analysis Based on CNKI and WOS
To reduce the burden caused by an increased elderly population and to provide efficient service resources, scholars worldwide have proposed and applied smart elderly care.
Xiaoyun Liu +3 more
semanticscholar +1 more source
Personalidad de marca como área de investigación en Educación Superior
La personalidad de marca facilita el proceso de decisión de compra de los estudiantes e influencia sus intenciones de comportamiento. Dado lo anterior, la presente investigación aplica la metodología de la cienciometría para estudiar el desarrollo de la ...
Carmen Jiménez-Bucarey +2 more
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The terrorist attack on the Abqaiq oil plant in Saudi Arabia on September 14, 2019 attracted global attention to the significant role of safety and security in the sustainable oil and gas supply chain and the vulnerability of supply infrastructures ...
Chao Chen +3 more
semanticscholar +1 more source
Sustainable Development and Tourism: A Review of the Literature in WoS from 2001 to 2020
The concept of sustainable development has been applied and studied across various domains, including the tourism sector. This article endeavors to uncover the key contributions from the scientific literature regarding sustainable tourism development in ...
A. R. García-García +3 more
semanticscholar +1 more source
This study presents a comprehensive overview of the development process and the latest trends in technology management (TM), laying a robust foundation for further advancements in this domain. To achieve this, we analysed 1944 TM articles from the Web of
Shi Yubo +4 more
semanticscholar +1 more source
Study of the Most Valuable Researcher: Bibliometric Indicators and Collaboration Networks
This work seeks to find the Most Valuable Researcher (MVR) within the academics of Faculties of Engineering and Business of a University in Chile, applying bibliometric indicators and collaboration networks.
Camilo Peña Ramírez +3 more
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With the rapid development of the global economy, the over-expansion of outdoor artificial light at night (ALAN) in cities has led to increasingly severe light pollution worldwide.
Chenhao Huang +3 more
semanticscholar +1 more source
Models of journal indexing and complementary with research
The new way of measuring the scientific journals indexed in Publindex has been generating a series of valid requests that until now have not been taken into account, the first of them is based on whether the journal is visible, and the second is yes ...
José Fernando Valencia Grajales +2 more
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Science plays an important role in the development of agriculture. Publication activity is one of the factors in the assessment of science intensity in certain areas.
Boiarskii Boris
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