Results 101 to 110 of about 37,776 (307)
Artikel ini meneliti sejauh mana kesadaran pengguna kendaraan sebagai individu pembuang polutan akan kebersihan lingkungan khususnya udara bersih yang diintepretasikan oleh Willingness to Pay (WTP).
Rizali Rizali +3 more
doaj +1 more source
ABSTRACT As sustainability becomes increasingly central to business relationships, firms are under growing pressure to demonstrate credible environmental commitment. This study examines how perceived strategic green marketing orientation (PSGMO) relates to buyer–supplier relational outcomes among small‐ and medium‐sized enterprises (SMEs).
Riza Casidy, Karolos Papadas
wiley +1 more source
Reducing the Hypothetical Bias in Measuring Willingness to Pay for Mobile Communication Products
Willingness to pay (WTP) measurements often contain a hypothetical bias (HB) when participants’ responses result from ‘fictitious’ survey scenarios rather than actual purchasing behavior or field studies.
Jasmin Ebert +2 more
doaj +1 more source
Animal Welfare WTP Protest Responses
The percentage of protesters in contingent valuation surveys is substantial – about 20% across many studies. This paper seeks to clarify the motivations behind protest responses. In addition, the question whether the estimation of willingness to pay (WTP)
Ulrich Frey
core
Probability of cost-effectiveness for WTP threshold equal to £20,000 in relation to WTA/WTP ratio–full sample and complete-case analyses.
John R. F. Gladman (735143) +8 more
core +1 more source
Consumer‐Orientation Effects in Sustainable Beer Valuation
ABSTRACT This paper examines whether consumers' valuation of a product‐level sustainability claim differs according to their beer‐consumption orientation. Using a discrete choice experiment with 1046 Spanish beer consumers, we estimate conditional logit and panel mixed logit models to analyse willingness to pay for a sustainability claim in beer.
Ángel Sabino Mirón Sanguino +3 more
wiley +1 more source
ABSTRACT Firms increasingly disclose environmental product information. Yet little is known about how the format of such information shapes consumer responses. This research examines how the degree of numerical precision in environmental product information influences consumers' responses, particularly their purchase intentions and willingness to pay ...
Jacob Hörisch, Tim Schroll
wiley +1 more source
ABSTRACTSocial farming integrates agricultural activities with social and rehabilitative functions, offering significant benefits to communities. However, its economic sustainability depends, among other factors, on consumer acceptance and willingness to pay a premium for its products.
Francesca Moino +5 more
wiley +1 more source
Individuals' willingness to pay for HIV vaccines in Iran: Contingent valuation method
Background and Aims This study aims to assess individuals' willingness to pay (WTP) for a human immunodeficiency virus (HIV) vaccine in Iran, focusing on key determinants influencing vaccine acceptance. Utilizing the contingent valuation method (CVM), we
Sanaz Parvizi +2 more
doaj +1 more source
Value and Outcome Uncertainty as Explanations for the WTA vs WTP Disparity: Theory and Experimental Evidence [PDF]
This paper contributes to the widespread discussion of the sources of the divergence between WTA and WTP values. The paper reports on theoretical and empirical investigations which show that value and outcome uncertainty offer an explanation for this ...
Michael McKee +2 more
core

