Results 61 to 70 of about 5,160 (250)

A Case Study of YouTuber’s use of Twitter for Consumer Engagement

open access: yesEuropean Conference on Social Media, 2023
Twitter as a popular social media site has become a widely used platform for brands to establish consumer engagement (CE), a connection between firms and consumers beyond product consumption and purchase.
Hantian Zhang
semanticscholar   +1 more source

Address Terms of Brotherhood in the Indian Online Gaming Community

open access: yesWorld Englishes, EarlyView.
ABSTRACT Indian gamers are part of the Indian society as well as a globalised gaming community. To navigate this cultural dissonance, they can use address terms to reflect and create their double or divided identities. This article investigates forms and functions of kinship terms that are connected to the concept of brother ‘male sibling’, for example,
Linnea Garlepow
wiley   +1 more source

Social Learning Reflected in Younger Generations’ Lives. Case Study: The Bobo Clown Experiment and The Famous Youtuber Og Mcskillet

open access: yesBulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2023
This paper aims to discuss and thoroughly analyze, aided using content analysis, and make use of certain theoretical support available regarding primary social learning, approximately how many and what certain events in a child’s life can affect his or ...
Youtuber OG Mcskillet   +2 more
semanticscholar   +1 more source

Material Gworls: Consumption and Cosmopolitanism From Jamaica to Japan

open access: yesAnthropology of Work Review, Volume 47, Issue 1, July 2026.
ABSTRACT This article is part of the special issue “Racialization and the gig economy”, Anthropology of Work Review 47(1), June 2026, edited by Shreya Subramani and Christien Tompkins. Amidst the economic precarity exacerbated by neoliberal policies of the 20th century, Jamaican women look beyond the island's shores to find financial stability.
Roxanne Kimberly Dobson
wiley   +1 more source

TUTURAN YOUTUBER DALAM KONTEN KULINER: KAJIAN SOSIOLINGUISTIK

open access: yesBuana Bastra, 2023
Penelitian ini bertujuan mendeskripsikan penggunaan campur kode dalam tuturan konten kuliner Budiono Sukses (BS) yang ditayangkan di dalam YouTube. Fokus penelitian ini adalah tuturan BS yang mengandung campur kode.
I. Retnosari
semanticscholar   +1 more source

When Is a Wrong Answer Right?: Mediating Indigenous Language Revitalization at Taiwan Indigenous Television

open access: yesAmerican Anthropologist, Volume 128, Issue 2, Page 259-271, June 2026.
ABSTRACT This article follows producers of Kai Language Heroes, the first Indigenous language game show in the world, as they adapted the genre for language revitalization. Kai Language Heroes is one of many original programs at Taiwan Indigenous Television (TITV), a public broadcaster that serves Taiwan's diverse Austronesian‐speaking peoples. I argue
Eliana Ritts
wiley   +1 more source

Pengaruh Viewer Dan Subscriber Terhadap Pendapatan Youtuber Indonesia

open access: yesETNIK Jurnal Ekonomi dan Teknik, 2023
This study aims to determine the effect of viewers and subscribers on the income of Indonesian YouTubers. The data collection techniques in this research are documentation and literature study, this research method is quantitative. Sampling in this study
Muhammad Faisal Bachmid   +1 more
semanticscholar   +1 more source

Late Authoritarianism: Change and Continuity in South Korea's Far‐Right Politics

open access: yesThe Geographical Journal, Volume 192, Issue 2, June 2026.
ABSTRACT This commentary examines South Korea's recent martial law crisis as an untimely or ‘late’ instance of authoritarian politics. To do so, we note the utility of Hart's (2020) ‘global conjunctural frame’ for situating this event within the broader, global context of right‐wing reaction. We highlight how this approach can help examine not only the
Jinsoo Lee, Jamie Doucette
wiley   +1 more source

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