Results 61 to 70 of about 5,944 (249)
Impacto del anuncio comercial desde la actitud y contenido de los YouTubers
Contaduría y Administración, 2023 Se trata de un estudio de tipo descriptivo, no experimental y transversal que pretende determinar si la actitud hacia el YouTubers y su contenido influyen en el impacto del anuncio comercial en su audiencia.
Emigdio Larios-Gómez, Laura Fischer
semanticscholar +1 more source
Youtubers como modelos de masculinidad tóxica [PDF]
, 2022 Esta investigación analiza la configuración de los códigos de representación y comunicación de los youtubers masculinos de mayor influencia en España para identificar qué estándares de masculinidad hegemónica reproducen y ...
Simancas González, Esther +1 more
core +1 more source
InMediaciones de la Comunicación, 2022 Os Virtual Youtubers (Vtubers) são streamers que usam um avatar animado em vez de expor seu rosto. Escondendo sua identidade, eles são livres para se recriarem como seres fantásticos.
Gabriel Soares, Norval Baitello Jr.
doaj +1 more source
Representation of Euphemism as a Speaking Politeness Strategy of Crime Story YouTubers
International Journal of Multicultural and Multireligious Understanding, 2023 This study examines the use of euphemism in the speech of criminal story YouTubers using semantic and pragmatic theories. This study is a descriptive qualitative study that aims to describe the form and function of the euphemism in the speech of criminal
Siti Aulia Umami +2 more
semanticscholar +1 more source
International Journal of Applied Linguistics, EarlyView.ABSTRACT With the growing recreational use of digital media technology, informal language learning occurs more frequently within individuals’ everyday lives. However, the interplay between digital and physical spaces in informal language learning remains underexplored.
Yeong‐Ju Lee, Peter Roger
wiley +1 more source
The Precarious Work in Cultural Domains
Journal of Digital Media & Interaction, 2020 The present study aims to identify possible indicators of precariousness in the work organisation of the occupation of the Brazilian Youtuber. The development of this study was based on problematic work in cultural domains.
Marta Chaves Vasconcelos de Oliveira +1 more
doaj +1 more source
Management Letters/Cuadernos de Gestión, 2021 Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by trust, satisfaction and commitment ...
José Ramón Sarmiento Guede +2 more
doaj +1 more source
Fake Tax Residency and Tax Competition
Scottish Journal of Political Economy, EarlyView.ABSTRACT Wealthy individuals exploit jurisdictional tax differences through mobility, challenging residence‐based tax systems—particularly via fictitious residency changes. We examine theoretically two countries competing to maximize tax revenues from wealthy individuals while auditing fraudulent residency claims.
Alejandro Esteller‐Moré +1 more
wiley +1 more source
YouTube “Adpocalypse”: The YouTubers’ Journey from Ad-Based to Patron-Based Revenues
Social Science Research Network, 2023 In the past decade, the Creator Economy has witnessed unprecedented growth. This dynamic ecosystem thrives on a multi-sided business model, connecting content creators, users, and advertisers.
Raphaela Andres +2 more
semanticscholar +1 more source
Address Terms of Brotherhood in the Indian Online Gaming Community
World Englishes, EarlyView.ABSTRACT Indian gamers are part of the Indian society as well as a globalised gaming community. To navigate this cultural dissonance, they can use address terms to reflect and create their double or divided identities. This article investigates forms and functions of kinship terms that are connected to the concept of brother ‘male sibling’, for example,
Linnea Garlepow
wiley +1 more source