Wpływ rankingów i akredytacji na markę szkoły wyższej działającej na konkurencyjnym rynku - artykuł dyskusyjny [PDF]
, 2016 The aim of this article is to discuss the issue of the quality of university within the Polish higher education system. The author, the founder and president of a strongly student-oriented university, believes that under Polish conditions (limited ...
Pawłowski, Krzysztof
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Methods of Demand Forecasting and Inventory Management in Polish Internet Shops – Results of Research [PDF]
In this article research in area of inventory control in Polish internet shops is presented. The first part of this article shows the results of studies on demand forecasting methods most commonly used by online shops.
Chodak, Grzegorz, Latus, Łukasz
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Studium przypadku jako metoda badawcza i dydaktyczna w naukach o zarządzaniu [PDF]
, 2015 Prezentowana publikacja „Wybrane problemy zarządzania i finansów - studia przypadków” zawiera 14 studiów przypadku (case study) z zarządzania i finansów.
Grzegorczyk, Wojciech
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Система маркетингової інформації у дослідженні лояльності клієнта [PDF]
, 2009 Ідентифіковано потреби у маркетинговій інформації щодо тенденцій маркетингового оточення фірми. Актуалізовано доцільність структурування маркетингової інформації в розрізі показників BSC та згідно структури карти очікувань клієнтів, що становить ...
Циран, Ян
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Marketing nowych technologii – koncepcja i strategia 5W [PDF]
, 2013 Trzmielak, Dariusz
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Komunikacja indywidualna jako kluczowy element marketingu relacji [PDF]
, 2009 Relationship Marketing means building, maintaining and expanding customer relations. It requires collecting and processing customer information in order to ensure a better and more comprehensive approach to customer needs and wants as well as ...
Presz, Agnieszka
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Marketing terytorialny w zarządzaniu rozwojem miast na przykładzie Gdańska, Krakowa, Poznania oraz Wrocławia [PDF]
, 2017 The creation of an image is an action which effects could be measured only in long-term perspective. In spite of that, the promotional trend is getting stronger and local authorities are allocating more and more funds for this purpose. That is the reason
Dylik, Beata
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Functioning Chosen Oligopoly Markets in the Poland in the Aspect of the Workings of the Office of Fair Trading [PDF]
, 2012 The profile of some was introduced in the present article, discordant with the right workings, chosen enterprises act on Polish oligopolic markets the which became detects thanks to supervisory workings Office of Fair Trading (UOKiK).
Bochan, Radosław
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Problemy zarządzania jakością kształcenia w szkole wyższej [PDF]
, 2011 The article is an attempt to present the internal system of ensuring quality of education in universities. Problems of quality management have been formulated with the use of a system approach.
Aftyka, Waldemar +2 more
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