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Rise of Quick Commerce in India: Analyzing the Operational Blueprint of Blinkit and Zepto

International Journal of Advanced Research in Science, Communication and Technology
The Indian retail sector is witnessing a paradigm shift with the emergence of quick commerce (q-commerce), promising ultra-fast deliveries within 10–20 minutes. This research paper explores the operational models of two q-commerce giants—Blinkit and Zepto—to understand their strategies in warehousing, logistics, technology, and customer fulfillment ...
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MODERN MARKETING STRATEGY (A Comparative Study Between Blinkit and Zepto)

Modern marketing strategies have transformed the way companies connect with customers in the digital era. The growth of social media, smartphones, and internet services has encouraged businesses to use personalized communication, influencer marketing, and digital advertising to improve customer engagement and brand awareness.
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Customer Perceptions, Satisfaction Levels and Challenges Using Zepto in Coimbatore City

International Journal of Advanced Research in Science Communication and Technology
The rapid expansion of quick-commerce platforms has transformed consumer purchasing behaviour, especially in urban and semi-urban regions. Zepto has emerged as one of the leading quick-commerce platforms in India by offering ultra-fast delivery of groceries and daily essentials.
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