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ZMET: A Psychological Approach to Understanding Unsustainable Tourism Mobility

Journal of Sustainable Tourism, 2013
This paper examines the work done by tourism researchers to understand why tourists make travel decisions that lead to high levels of greenhouse gas emissions and find it difficult to change their transport mode and destination choice towards more ...
Bruce Prideaux, Catheryn Khoo
exaly +2 more sources

What Comes to Mind When You Think of Sustainability? Qualitative Research With ZMET

Worldwide Hospitality and Tourism Themes, 2020
Purpose: This paper aims to shed light on the demand side of sustainability, that is, on its perceived meaning. The goal is to understand how people think of sustainability, the concepts they evoke when they talk of sustainability and the images and ...
Mauri, Chiara
exaly +2 more sources

Comer, comer... É o melhor para poder crescer: um estudo do consumo alimentar de crianças através da Técnica ZMET

Revista Brasileira De Marketing, 2022
Goal: The main objective of this study was to understand the food consumption behavior of children aged 8 to 12 years old in a northwestern municipality of Rio Grande do Sul State using an adapted ZMET.Method: This is a qualitative descriptive study ...
Caroline da Rosa +2 more
exaly +2 more sources

Theorising Intention to Buy Second-Hand Wedding Dresses: A ZMET Study [PDF]

Journal of Marketing Management
This study contributes to the limited literature on second-hand purchasing in the bridalwear context by examining the emotionally charged, high-involvement nature of wedding dress shopping.
Charles Hancock, Lauren Josie Thomas, Rosy Boardman +2 more
exaly +3 more sources

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Exploring Pilgrimage Value by ZMET: The Mind of Christian Pilgrims

Annals of Tourism Research, 2022
Yunseon Choe, Gyehee Lee
exaly

Travel Risks in the COVID-19 Age: Using Zaltman Metaphor Elicitation Technique (ZMET)

Current Issues in Tourism, 2022
Dooseon Jung
exaly

Kültürel Değişim Temelinde X ve Z Kuşağınn Ebeveynlik Algısı: Zmet Tekniği Temelinde Bir Analiz

Akdeniz Üniversitesi İletişim Fakültesi Dergisi, 2022
Mikail Batu, Onur Tos
exaly

Using ZMET to Explore Consumers’ Cognitive Model in Virtual Reality: Take the Tourism Experience as an Example

Current Issues in Tourism, 2023
exaly

A ZMET-Based Analysis of Perceptions of Climate Change Among Young South Koreans: Implications for Social Marketing Communication

Journal of Social Marketing, 2015
George Anghelcev, Sela Sar, Mun-Young Chung +2 more
exaly