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Innovation and Technology Generations

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Transgenerational Marketing

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Abstract

The growing firms are engaged in developing competitive strategies and innovative differentiations in staying sustainable and competitive in the global marketplace. In order to gain competitive advantages, companies explore innovative business projects to enter the new market segments with first-mover advantages. This chapter discusses the taxonomy of innovation and its impact on business modelling. The discussion in this chapter is focused on socio-economic evolution of innovations, business-model innovations, industry attractiveness and consumerism, market competition, and organizational design and innovation performance across generations. Evolution of supply-chain management operations over the different phases of marketing scholarship has been highly supported by the continuous advancement of technology.

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Authors and Affiliations

  1. EGADE Business School, Tecnológico de Monterrey, Mexico City, Mexico

    Rajagopal

  2. Metropolitan College, Boston University, Boston, MA, USA

    Rajagopal

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Rajagopal (2020). Innovation and Technology Generations. In: Transgenerational Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-33926-5_3

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