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Determinants of Using AI-Based Chatbots for Knowledge Sharing: Evidence From PLS-SEM and Fuzzy Sets (fsQCA) | IEEE Journals & Magazine | IEEE Xplore

Determinants of Using AI-Based Chatbots for Knowledge Sharing: Evidence From PLS-SEM and Fuzzy Sets (fsQCA)


Abstract:

While adopting chatbots powered by artificial intelligence could enhance knowledge sharing, it also causes challenges due to the “dark side” of these agents. However, res...Show More

Abstract:

While adopting chatbots powered by artificial intelligence could enhance knowledge sharing, it also causes challenges due to the “dark side” of these agents. However, research on the factors influencing chatbots for knowledge sharing is lacking. To bridge this gap, we developed the integrated chatbot acceptance-avoidance model, which looks at the positive and negative determinants of using chatbots for knowledge sharing. Through a comprehensive questionnaire survey of 447 students, the research model is evaluated using the partial least squares-structural equation modeling (PLS-SEM), a symmetric approach, and fuzzy set qualitative comparative analysis (fsQCA) as an asymmetric approach. The PLS-SEM results supported the positive role of performance expectancy, effort expectancy, and habit and the negative role of perceived threats in affecting chatbot use for knowledge sharing. Although PLS-SEM results revealed that social influence, facilitating conditions, and hedonic motivation have no impact on chatbot use, the fsQCA analysis revealed that all factors might play a role in shaping the use of chatbots. In addition to the theoretical contributions, the findings provide several managerial implications for universities, instructors, and chatbot developers to help them make insightful decisions and promote the use of chatbots.
Published in: IEEE Transactions on Engineering Management ( Volume: 71)
Page(s): 4985 - 4999
Date of Publication: 31 January 2023

ISSN Information:


I. Introduction

With the evolution of artificial intelligence (AI) techniques, including machine learning and deep learning, chatbots or conversational agents mainly relying on natural language processing have grown considerably. Chatbots are computerized programs that chat and interact with humans to perform specific tasks using a natural language [1]. The birth of robotics in 1921 laid the foundations for today's chatbot industry [2]. The idea of chatbots gained further traction with the release of Apple's Siri, which mainly relies on chatbot technologies. AI algorithms allow chatbots to identify information accurately and learn from their data by predicting results. AI-powered chatbots are now being further customized to better comprehend human interactions and respond to them in a similar natural language that humans would understand if they were human agents [2].

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