Results 31 to 40 of about 822,221 (394)
Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Jurnal Ilmiah Manajemen dan Bisnis, 2022 Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
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The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences
Spanish Journal of Marketing - ESIC, 2021 Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of self-esteem (SE) and susceptibility to normative influence (SNI) in the relationship between brand love and brand loyalty.
Minh T. H. Le
semanticscholar +1 more source
Investigating Critical Success Factors of Brand Loyalty: A Meta-Data Analysis Approach
International Review of Management and Marketing, 2017 Brand loyalty is a critical issue faced by organisations. It increases an organisation's profits and market share. Overlooking brand loyalty among customers raises problems in retaining customers.
Syahida Abd Aziz +2 more
doaj +6 more sources
Journal of Economics, Business & Accountancy, 2018 Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service
Muhammad Iskandar Sjah
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Customer Loyalty and Brand Management [PDF]
, 2019 Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek
Rubio Benito, Natalia +1 more
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THE ROLE OF BRAND SELF-RELEVANCE IN DEVELOPING BRAND LOYALTY: A STUDY ON THE BRAND LOYALTY FOR HONDA [PDF]
Jurnal Komunikasi, Malaysian Journal of Communication, 2014 This study investigates the role of brand self-relevance in developing brand loyalty on the automotive brand, Honda. Indepth interviews of 34 Honda owners in Malaysia were conducted. Those interviewed were asked on their feelings, experiences and loyalty towards Honda.
A. Rahman, Nur Atikah, Md Noor, Shuhaida
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Jurnal Aplikasi Bisnis dan Manajemen, 2023 Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma +2 more
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Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? [PDF]
, 2009 Objectives. Creating loyal customers is one of the most important aims organisations have. However, most marketing departments try to create loyal customers through customer loyalty programmes only.
Bekk, Magdalena +4 more
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Journal of Open Innovation: Technology, Market and Complexity, 2022 The purpose of this article is to analyze the relationship between a brand’s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol.
António Cardoso +7 more
semanticscholar +1 more source
Brand Loyalty at Chain Hotel in Denpasar
E-Journal of Tourism, 2018 Purposes of this research are: (i) to find out the influence of brand image toward customer satisfaction (ii) to find out the influence of customer satisfaction toward brand loyalty (iii) to find out the influence of brand image toward brand loyalty and (
I Made Bayu Wisnawa
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