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Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model

Tržište, 2008
The purpose of this empirical study was to determine the impacts of distribution intensity on perceived quality and brand awareness, and to analyze the effects of perceived quality and brand awareness on brand loyalty.
Ivan-Damir Anić, Edo Rajh
doaj  

BRAND EQUITY BANK DAN IMPLIKASINYA TERHADAP STRATEGI PEMASARAN

Jurnal Ilmiah SINERGI, 2016
Tujuan dari penelitian ini adalah memprediksi pangsa pasar menggunakan metode Markov Chain dan menganalisis brand equity pada Bank BUMN untuk merancang strategi pemasaran. Hasil penelitian menyatakan bahwa prediksi pangsa pasar tertinggi adalah BNI, BRI 
Rachmad Hidayat
doaj  

Impact of the introduction of standardised packaging on smokers' brand awareness and identification in Australia. [PDF]

Drug Alcohol Rev, 2016
Balmford J, Borland R, Yong HH.
europepmc   +1 more source

The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention. [PDF]

Brain Behav
Baltaci DÇ, Durmaz Y, Baltaci F.
europepmc   +1 more source

Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics. [PDF]

PLoS One
Majeed MU, Aftab H, Arslan A, Shakeel Z.
europepmc   +1 more source

Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument. [PDF]

PLoS One, 2015
Turner L, Kelly B, Boyland E, Bauman AE.
europepmc   +1 more source

Green Food or Greenwashing Trap? The Impact of Greenwashing Perception on Brand Trust and Consumer Food Choices. [PDF]

Foods
Zhou H, Tsai YC, Cheng YY, Chen HS.
europepmc   +1 more source

The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection. [PDF]

Front Sports Act Living
Ma L, Han J.
europepmc   +1 more source

"It Looks Like an Adult Sweetie Shop": Point-of-Sale Tobacco Display Exposure and Brand Awareness in Scottish Secondary School Students. [PDF]

Nicotine Tob Res, 2016
van der Sluijs W, Haseen F, Miller M, MacGregor A, Sharp C, Amos A, Best C, Stead M, Eadie D, Pearce J, Frank J, Haw S.   +11 more
europepmc   +1 more source

Consumers' Attitudes Towards Functional Foods in the North-West Region of Romania (Transylvania). [PDF]

Foods
Chira DC, Arion FH, Mihăilă M, Roman IA, Roman RA, Vac CS.   +5 more
europepmc   +1 more source