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Brand loyalty in the face of stockouts [PDF]
Journal of the Academy of Marketing Science, 2023 Abstract An important managerial challenge is understanding consumers’ reactions to stockouts of a desired product―will they stay brand loyal or switch to competing brands? We posit that consumers are more likely to prefer substitutes from the same brand when a stockout is unexpected (vs. expected).
Uzma Khan, Alexander DePaoli
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Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty? [PDF]
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia [PDF]
Frontiers in Psychology, 2022 BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability.
Lin Yi +2 more
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Determinants of Green Consumer Loyalty in Sustainable Fashion: The Mediating Role of Green Brand Trust [PDF]
Behavioral SciencesConsumer loyalty has become crucial in the sustainable fashion market for continued growth and sustainable competitive advantage. Building upon the theory of loyalty and the Stimulus–Organism–Response (S-O-R) framework, this study investigates how green ...
Ganesh Dash
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DeReMa (Development Research of Management): Jurnal Manajemen, 2021 The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty.
Stefany Stefany +2 more
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ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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Effects of Sales on Brand Loyalty [PDF]
Journal of Agricultural & Food Industrial Organization, 2006 Although many theoretical industrial organization models are based on the existence of a critical mass of exogenously brand loyal consumers, we find little empirical evidence supporting these assumptions in the orange juice retail market. There are very few loyal consumers.
Villas-Boas, Sofia B +2 more
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MIX: Jurnal Ilmiah Manajemen, 2021 The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
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Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
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