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Journal of the Academy of Marketing Science, 1974
A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
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A new measure of brand loyalty was constructed which reflected the amount of brand deliberation as well as whether the old brand was repurchased. The new measure was found to be superior to brand repurchase information alone in multivariate analyses of brand loyalty for automobiles.
Joseph W. Newman, Richard A. Werbel
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International Journal of Customer Relationship Marketing and Management, 2016
Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy.
Maha Mourad, Karim Youssef
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Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail industry as an example of an emerging economy.
Maha Mourad, Karim Youssef
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Brand Consciousness and Brand Loyalty
2020It is often argued that consumers become loyal to a particular brand based on their perception of the brand itself. This study investigates the relationship between brand consciousness and three key variables: perceived quality, emotional value, and brand involvement. It also examines the influence of these three variables on students' brand loyalty to
Asmat Nizam Abdul-Talib, Nadia Japeri
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Brand Loyalty and Online Brand Communities
International Journal of Online Marketing, 2016This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands.
Katherine Barnet, Sharmila Pixy Ferris
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2022
Brand loyalty is when a customer chooses a product of a company repeatedly instead of its competitors. It is the positive attitude of the customer towards the brand that creates brand loyalty. Brand loyalty is the commitment from customers to continue purchasing from a company because of their experiences and perceptions of the brand.
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Brand loyalty is when a customer chooses a product of a company repeatedly instead of its competitors. It is the positive attitude of the customer towards the brand that creates brand loyalty. Brand loyalty is the commitment from customers to continue purchasing from a company because of their experiences and perceptions of the brand.
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Decline and variability in brand loyalty
International Journal of Research in Marketing, 1997Abstract In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from 21 consumer packaged goods categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained.
Dekimpe, M.G. +3 more
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An empirical examination of brand loyalty
Journal of Product & Brand Management, 2006PurposeThis article aims to measure relative attitude as a latent two‐dimensional second‐order factor and to investigate the relationship between relative attitude and repeat purchasing.Design/methodology/approachA conceptual model of attitude‐behaviour consistency and brand loyalty is proposed and empirically tested in the context of frequently ...
Møller Jensen, Jan, Hansen, Torben
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An overview on brand loyalty and customer loyalty
ACADEMICIA: An International Multidisciplinary Research Journal, 2021AbstractBrand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two ideas that have been dug into by academics since they are two extremely significant aspects in marketing. Brand \loyalty is a biased behavioral reaction exhibited over a period of time.
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ESG, Brand Trust and Brand Loyalty
Communications in Humanities Research, 2023The concept of ESG (Environmental, Social and Governance) has emerged as a key element of firm value. It’s an important tool for companies to achieve sustainable development and improve their competitiveness. As a critical driver of sustainable development, companies have the responsibility to manage ESG well.
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Relationship of Brand Credibility with Brand Loyalty
Academic Journal of Social Sciences (AJSS ), 2020Globalization has turned the world into a small village, giving access to everyone for everything. World is now becoming brand less as organizations are facing the problem of brand loyalty throughout the world. Pakistan being a developing country who is also facing the same problem.
M. Ikram Ul Haq +3 more
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