Results 31 to 40 of about 624,381 (282)

Sustainable Purposed Marketing on Brand Loyalty, Competitive Advantage, and Customer Loyalty

Jurisma: Jurnal Riset Bisnis & Manajemen
The goals of this study are to know the influence of sustainable and purpose driven marketing on brand loyalty and its impact on competitive advantage and customer loyalty. Researchers use a quantitative approach and survey method.
Dadang Supriatna, Dadang Munandar, Putut Raka Santosa   +2 more
doaj   +1 more source

Customer Loyalty and Brand Management [PDF]

, 2019
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek
Rubio Benito, Natalia, Yagüe Guillén, María Jésus   +1 more
openaire   +3 more sources

THE ROLE OF BRAND SELF-RELEVANCE IN DEVELOPING BRAND LOYALTY: A STUDY ON THE BRAND LOYALTY FOR HONDA [PDF]

Jurnal Komunikasi, Malaysian Journal of Communication, 2014
This study investigates the role of brand self-relevance in developing brand loyalty on the automotive brand, Honda. Indepth interviews of 34 Honda owners in Malaysia were conducted. Those interviewed were asked on their feelings, experiences and loyalty towards Honda.
A. Rahman, Nur Atikah, Md Noor, Shuhaida
openaire   +1 more source

Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China

Cogent Business & Management, 2021
This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty.
Zhiyuan Yu, Worasak Klongthong, Jakkrit Thavorn, Chittipa Ngamkroeckjoti   +3 more
doaj   +1 more source

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin [PDF]

Tourism and Hospitality Management, 2018
Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant.
Ananda Sabil Hussein
doaj   +1 more source

The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand

The Spirit of Society Journal: International Journal of Society Development and Engagement
Understanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono, I Putu Artaya, Made Kamisutara, I Gede Arimbawa   +3 more
doaj   +1 more source

BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP

Journal of Law and Commerce, 2014
Brand loyalty has become a truism in trademark discourse. Consumers tend to formulate their purchasing decisions by the power of consumption-momentum. That is to say they buy what they have already bought in the past and opt for the brands that they have already had a positive experience with.
openaire   +2 more sources

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source

BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST

Jurnal Ilmiah Bisnis dan Ekonomi Asia
This research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj   +1 more source

Navigating from programme loyalty to company loyalty

IIMB Management Review, 2018
Loyalty programmes build attitudinal loyalty towards the loyalty programme, but not necessarily towards the company brand. This research answers the question, “How do customers navigate from programme loyalty to company loyalty?” by uncovering three ...
Seema Gupta, Tanvi Gupta, G. Shainesh
doaj   +1 more source