Results 31 to 40 of about 7,513 (263)
THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
Brand Loyalty in Personal Care Products Category
Journal of Mass Communication, 2019 This research was performed to empirically investigate brand loyalty of consumers in the soap and toothpaste categories; estimate the level of loyalty of those consumers; and to determine the impact of Brand Name, Product Quality and Promotion on Brand ...
Maha Sarwar, Dr. Muhammad Asim
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Revista científica Pensamiento y Gestión, 2021 La literatura existente sugiere que la lealtad del consumidor es un conceptocomplejo que puede ser definido, básicamente, de dos maneras (Andreasseny Lindestad, 1998; Richards, 1998; Oliver, 1999; Ganesh, Arnold yReynolds, 2000):• Como una actitud, donde se dan cabida sentimientos y afectos positivoshacia un producto o una organización• Como un ...
openaire +2 more sources
Customer Loyalty and Brand Management [PDF]
, 2019 Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek
Rubio Benito, Natalia +1 more
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THE ROLE OF BRAND SELF-RELEVANCE IN DEVELOPING BRAND LOYALTY: A STUDY ON THE BRAND LOYALTY FOR HONDA [PDF]
Jurnal Komunikasi, Malaysian Journal of Communication, 2014 This study investigates the role of brand self-relevance in developing brand loyalty on the automotive brand, Honda. Indepth interviews of 34 Honda owners in Malaysia were conducted. Those interviewed were asked on their feelings, experiences and loyalty towards Honda.
A. Rahman, Nur Atikah, Md Noor, Shuhaida
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Cogent Business & Management, 2021 This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty.
Zhiyuan Yu +3 more
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Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin [PDF]
Tourism and Hospitality Management, 2018 Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant.
Ananda Sabil Hussein
doaj +1 more source
BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP
Journal of Law and Commerce, 2014 Brand loyalty has become a truism in trademark discourse. Consumers tend to formulate their purchasing decisions by the power of consumption-momentum. That is to say they buy what they have already bought in the past and opt for the brands that they have already had a positive experience with.
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BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen +23 more
wiley +1 more source