Neural mechanisms of brand love relationship dynamics: Is the development of brand love relationships the same as that of interpersonal romantic love relationships? [PDF]
Frontiers in Neuroscience, 2022 Brand love is a relationship between brands and consumers. Managing the relationship is an important issue for marketing strategy since it changes according to temporal flow.
Shinya Watanuki
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Neural Substrates of Brand Love: An Activation Likelihood Estimation Meta-Analysis of Functional Neuroimaging Studies [PDF]
Frontiers in Neuroscience, 2020 Brand love is a critical concept for building a relationship between brands and consumers because falling in love with a brand can lead to strong brand loyalty.
Shinya Watanuki, Hiroyuki Akama
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The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing [PDF]
Frontiers in Psychology, 2022 The knowledge payment industry will rapidly attract many enterprises that provide knowledge services. This study investigates the interrelationship between brand personality, brand love, and electronic word-of-mouth in the context of knowledge payment ...
Manlin Liu, Jinzhe Yan
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The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China [PDF]
Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand [PDF]
Frontiers in Psychology, 2020 This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Shikun Zhang +5 more
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Aesthetic evaluation underpinning brand love relationship development: an activation likelihood estimation meta-analysis and multivariate analysis [PDF]
Frontiers in NeuroscienceObjectivesBrand love is a crucial construct in marketing strategies. Building brand love can generate stable profits for enterprises. Although the marketing literature points out that aesthetic factors contribute to establishing the relationship as a ...
Shinya Watanuki
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Brand Love and Brand Forgiveness: An Empirical Study in Turkey
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2022 Brand love is an interesting and important concept that required further research in brand management. This study tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand forgiveness in the ...
Merve Yanar Gürce, Petek Tosun
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What is love? Exploring the meaning of brand love and its role in determining brand loyalty
Multidisciplinary Business Review, 2020 This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth.
Chantal Mahlke +2 more
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Consumer Brand Love for Luxury Brands in India [PDF]
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2020 To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature.
Maria Kostritsa +3 more
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Journal of Accounting and Finance in Emerging EconomiesPurpose: The goal of this study is to evaluate how brand attachment and brand aspirations operate as mediators between brand competence and brand love.
Faheem Ahmad Khan +3 more
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