When consumers love their brands: Exploring the consumers’ emotional characteristics on purchasing Apple mobile devices [PDF]
, 2014 This paper presents an empirical study to investigate the effect of emotional intelligence on customer’s adoption of Apple mobile devices. The study considers fife emotional dimensions including emotional management, self-adjustment, empathy, social ...
Ashkan Faraji +4 more
core +1 more source
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 The business world has developed quite rapidly, namely coffee shops by producing products so that they are able to meet the needs and tastes of consumers with good brand quality.
Widiasuari R.I.A.P., Sukaatmadja I P.G.
doaj +1 more source
The Spirit of Society Journal: International Journal of Society Development and EngagementUnderstanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono +3 more
doaj +1 more source
THE ROLE OF BRAND LOVE IN MEDIATING EFFECT OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: A CASE STUDY ON OVO APPLICATION USERS IN DENPASAR CITY, INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The purpose of this research is to examine and explain the role of brand love in mediating the effect of brand experience and brand trust on brand loyalty of OVO users. Determination of the sample using a non-probability sampling method, namely purposive
Winanda I P.A.D., Giantari I G.A.K.
doaj
MIXUE'S SURABAYA BRAND IMAGE, PRODUCT QUALITY, BRAND LOVE AND LOYALTY INFLUENCE
Research in Management and Accounting, 2023 The purpose of this research is to test the influence analysis of Brand Image and Product Quality on Brand Love and Brand Loyalty Mixue in Surabaya. The sampling technique used non-probability sampling with purposive sampling method.
Jonathan Felix Alfredo Samekto +2 more
doaj +1 more source
PENGARUH SELF EXPRESSIVE BRAND YANG DI “LIKE” PADA FACEBOOK TERHADAP BRAND LOVE, BRAND ACCEPTANCE, DAN WORD OF MOUTH DI SURABAYA [PDF]
, 2017 The purpose of this study is to explore attitudes of consumers who engage with brand through Facebook likes on self-expressive brand and its impact to Brand love, Brand Acceptance, and Word of Mouth in Surabaya.
Margaretha, Silvia, Rahardja, Christina
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The role of brand love on brand satisfaction, brand engagement, and brand loyalty
Jurnal Manajemen Maranatha, 2023 This research aims to examine the influence of brand satisfaction on brand love and subsequently on both brand engagement and brand loyalty in the context of beauty products. Additionally, this research examines the mediation effect of brand love on the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction ...
Burhanudin, Burhanudin, Febryanti, Binta
openaire +2 more sources
Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks
Emerging Markets Journal, 2021 Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with.
Ayben Ceyhan, Uğur Yozgat
doaj +1 more source
PENGARUH SENSE OF COMMUNITY DAN ACTIVE ENGAGEMENT TERHADAP BRAND LOYALTY DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA KOMUNITAS BMWCCI BANDA ACEH CHAPTER [PDF]
, 2014 ABSTRAKPenelitian ini bertujuan untuk mengukur pengaruh sense of community dan active engagement terhadap brand loyalty dengan brand love sebagai variabel mediasi pada komunitas pada komunitas BMWCCI Banda Aceh Chapter.
Runi Desira Agatri
core
Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages [PDF]
, 2014 Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in ...
Chen, Hsin +4 more
core +1 more source