Results 1 to 10 of about 28,966,616 (263)

Social Media Marketing:

Maketingu Janaru, 2023
This paper systematizes research findings related to social media marketing activities and marketing changed by social media (collectively defined as social media marketing) in a systematic review and identifies areas for future research.
Hisashi Mari
doaj   +2 more sources

Beyond the basics: Exploring the impact of social media marketing enablers on business success [PDF]

Heliyon
In today's fast-paced world, social media marketing is crucial for businesses. However, many Saudi Arabian organizations need more skills and resources to use this strategy effectively. This article outlines organizations' top issues when adopting social
Prakash Singh
doaj   +2 more sources

The Impact of Social Media Activities on Brand Equity

Information, 2021
This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh, Shafig AL-Haddad, Dana Al Abed, Hadeel Khalil, Lina AlMomani, Taghreed Khirfan   +5 more
doaj   +1 more source

Exploring the determinants of FinTech adoption and intention to use in Jordan: The impact of COVID-19

Cogent Social Sciences, 2023
This study explores FinTech adoption in Jordan during and post-COVID-19 pandemic by integrating and extending the TAM and UTAUT theories to predict behavioral intention to use FinTech.
Ibrahim S. Almashhadani, Mohammad Abuhashesh, Ashraf Bany Mohammad, Ra’ed Masa’deh, Mohammad Al-Khasawneh   +4 more
doaj   +1 more source

The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation

Journal of Open Innovation: Technology, Market and Complexity, 2020
Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on ...
Alaeddin Ahmad, Yasmeen Madi, Mohammad Abuhashesh, Nawras M. Nusairat, Ra’ed Masa’deh   +4 more
doaj   +1 more source

The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia

Jurnal Sosial Humaniora, 2023
This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis.
Hilarius Bambang Winarko, Diana Intan Pratiwi, Linda MacGrain Herkenhoff   +2 more
doaj   +1 more source

The Impact of Social Media on Individual's Attitudes and Perceptions in Davao City, Philippines

Journal of Economics Education and Entrepreneurship, 2023
Social media and digital marketing are increasingly being used as a strategic tool for increasing brand awareness and running marketing campaigns. Moving away from the era of traditional or mass media, marketers can track brand competitors and have more ...
Daniel Suarez Grenien, Karl Campos
doaj   +1 more source

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source

Social Media and Marketing

Maketingu Janaru, 2021
More than a decade has passed since the emergence of major social media services such as Twitter and Facebook, and these services have attracted considerable attention from both practitioners and academics.
Hikaru Yamamoto
doaj   +1 more source

Artificial intelligence in marketing to promote renewable energy [PDF]

E3S Web of Conferences
Artificial intelligence (AI) has become an integral part of marketing strategies, providing innovative approaches to promote various products and services.
Al-Ababneh Hassan Ali, Alkhudierat Noor Ahmad, Al-Shaikh Mustafa S., Zawaideh Farah Hanna, Alhosban Amal, Mugableh Mohamed Ibrahim   +5 more
doaj   +1 more source