Results 1 to 10 of about 54,639 (151)
Maketingu Janaru, 2023 This paper systematizes research findings related to social media marketing activities and marketing changed by social media (collectively defined as social media marketing) in a systematic review and identifies areas for future research.
Hisashi Mari
doaj +6 more sources
Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy [PDF]
Annals of computer science and information systems, 2022 Hong Nguyen Thi
doaj +3 more sources
Beyond the basics: Exploring the impact of social media marketing enablers on business success [PDF]
HeliyonIn today's fast-paced world, social media marketing is crucial for businesses. However, many Saudi Arabian organizations need more skills and resources to use this strategy effectively. This article outlines organizations' top issues when adopting social
Prakash Singh
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The Impact of Social Media Activities on Brand Equity
Information, 2021 This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh +5 more
doaj +1 more source
Cogent Social Sciences, 2023 This study explores FinTech adoption in Jordan during and post-COVID-19 pandemic by integrating and extending the TAM and UTAUT theories to predict behavioral intention to use FinTech.
Ibrahim S. Almashhadani +4 more
doaj +1 more source
Social media, news media and the stock market [PDF]
Journal of Economic Behavior & Organization, 2020 We study the effect on stock volatility and turnover of coverage by traditional news media and social media. We find that coverage by traditional news media predicts decreases in subsequent volatility and turnover, but coverage by social media predicts increases in volatility and turnover. We show that these patters are consistent with a model of "echo
Peiran Jiao +2 more
openaire +5 more sources
The future of social media in marketing [PDF]
Journal of the Academy of Marketing Science, 2019 AbstractSocial media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related ...
Appel, Gil +3 more
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Social Media and Social Media Marketing
, 2023 Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the
Akash Jugal +3 more
openaire +1 more source
The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2020 Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on ...
Alaeddin Ahmad +4 more
doaj +1 more source
The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia
Jurnal Sosial Humaniora, 2023 This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis.
Hilarius Bambang Winarko +2 more
doaj +1 more source