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Marketing (Beograd. 1991), 2017 Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
doaj +7 more sources
Maketingu Janaru, 2023 This paper systematizes research findings related to social media marketing activities and marketing changed by social media (collectively defined as social media marketing) in a systematic review and identifies areas for future research.
Hisashi Mari
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, 2013 The paper at hand deals with the structures and forms that social media marketing takes on within the video-community „YouTube“, whereby the production and reception of (video)content and (meta)data, i.e. samples of general user activity, are being analyzed.
Gerasimchuk, E. +2 more
core +7 more sources
, 2014 Η καθημερινή χρήση των Social Media, τόσο από ηλεκτρονικούς υπολογιστές όσο κι από τα κινητά τηλέφωνα, τα έχει καθιερώσει πια ως μία δεύτερη παράλληλη ζωή για τον κάθε χρήστη ξεχωριστά. Η παρούσα εργασία ασχολείται με τη μελέτη της επιστήμης του Social Media Marketing και την εξέταση των κυριότερων ζητημάτων καθώς και της επιρροής που έχει στους ...
Benjamin Wille-Baumkauff +2 more
core +6 more sources
Beyond the basics: Exploring the impact of social media marketing enablers on business success [PDF]
HeliyonIn today's fast-paced world, social media marketing is crucial for businesses. However, many Saudi Arabian organizations need more skills and resources to use this strategy effectively. This article outlines organizations' top issues when adopting social
Prakash Singh
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The Impact of Social Media Activities on Brand Equity
Information, 2021 This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 ...
Ra’ed Masa’deh +5 more
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Cogent Social Sciences, 2023 This study explores FinTech adoption in Jordan during and post-COVID-19 pandemic by integrating and extending the TAM and UTAUT theories to predict behavioral intention to use FinTech.
Ibrahim S. Almashhadani +4 more
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, 2021 Social Media is rapidly emerging nowadays as the next big frontier for customer interaction .In this modern lifestyle there are millions of customer interactions taking place in our day-day life on social media sites. Such as Twitter, Youtube, Instagram etc,.., ,and more number of customers support online communities .Some of the core pillars of social
Ms.Kirthana.D, Ms.Nisha.P
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The Halodoc’s Social Media Data Analysis Amidst Covid-19 Pandemic: An Evidence from Indonesia
Jurnal Sosial Humaniora, 2023 This study aims to analyze Halodoc telehealth services reputation through its social media during Covid-19 pandemic critical time of 2020-2021 by using big data analysis.
Hilarius Bambang Winarko +2 more
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The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2020 Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on ...
Alaeddin Ahmad +4 more
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