Results 21 to 30 of about 1,169,234 (275)

Investigating Complimentary E-Marketing Strategy for Small- and Medium-Sized Enterprises at Growth Stage in Taiwan

Information, 2021
Globally, 95% of enterprises are small and medium sized enterprises (SMEs). Social media has recently become a powerful marketing tool due to characteristics such as the ability to share digital information and interact with consumers instantly. In SMEs,
Chiu-Ching Lin
doaj   +1 more source

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market [PDF]

Innovative Marketing, 2023
The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real ...
Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad   +4 more
doaj   +1 more source

Social media marketing, functional branding strategy and intentional branding [PDF]

Problems and Perspectives in Management, 2018
It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
doaj   +1 more source

A comparison of social media marketing between B2B, B2C and mixed business models [PDF]

, 2018
This paper explores the implicit assumption in the growing body of literature that social media usage is fundamentally different in business-to-business (B2B) companies than in the extant business-to-consumer (B2C) literature.
Archer-Brown, Chris, Davies, Iain, Iankova, Severina, Marder, Ben, Yau, Amy   +4 more
core   +6 more sources

N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Journal of Innovation & Knowledge, 2016
Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error.
Artha Sejati Ananda, Ángel Hernández-García, Lucio Lamberti   +2 more
doaj   +1 more source

BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2020
Starbucks Coffee dalam menghadapi persaingan harus mampu berkembang dan berinovasi menentukan strategi yang efektif. Salah satunya dengan menggunakan social media marketing yang menarik guna menumbuhkan brand awareness di benak konsumen, sehingga ...
Made wahyu Krisna Upadana, Komang Agus Satria Pramudana   +1 more
doaj   +1 more source

The Effect of Social Media Marketing TikTok and Product Quality Towards Purchase Intention

Journal of Consumer Sciences, 2023
Social media has changed how companies and brands communicate with customers. To compete companies run social media marketing to obtain a competitive advantage.
Tiara Meliawati, Sweety Celendine Gerald, Akhmad Edhy Aruman   +2 more
doaj   +1 more source

Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs

Jurnal Manajemen & Agribisnis, 2021
Social media usage has been adopted by entrepreneurs to achieve business goal. The rise of health and sustainability awareness has opened an opportunity for entrepreneurs to start organic processed food business despite the marketing obstacle about ...
Nanda Nur Rafiana, Ma’mun Sarma, Mukhamad Najib   +2 more
doaj   +1 more source

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Computers in Human Behavior Reports
The advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish, Mohammad Al Khasawneh, Nadine Khair   +2 more
doaj   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
doaj   +1 more source