Results 21 to 30 of about 28,966,616 (263)

Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs

Jurnal Manajemen & Agribisnis, 2021
Social media usage has been adopted by entrepreneurs to achieve business goal. The rise of health and sustainability awareness has opened an opportunity for entrepreneurs to start organic processed food business despite the marketing obstacle about ...
Nanda Nur Rafiana, Ma’mun Sarma, Mukhamad Najib   +2 more
doaj   +1 more source

Is social media a panacea for social marketing communication? A scoping review

, 2022
Recognizing the potential of social media as an integral driver of communication that facilitates two-way conversations, this scoping review seeks to identify and synthesize salient benefits and challenges of social media usage reported in social ...
Kubacki, K, Weaven, S, Shawky, S, Dietrich, T   +3 more
core   +1 more source

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Computers in Human Behavior Reports
The advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish, Mohammad Al Khasawneh, Nadine Khair   +2 more
doaj   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
doaj   +1 more source

Critical review on social marketing planning approaches [PDF]

, 2019
This paper presents the first attempt to map and critically review existing social marketing planning approaches. The discussion highlights that existing social marketing planning approaches have moved on from older product-driven models towards a more ...
Akbar, MB, French, J, Akbar, M Bilal, Lawson, A, French, Jeff, Lawson, Alison   +5 more
core   +1 more source

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

APMBA (Asia Pacific Management and Business Application), 2022
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino   +2 more
doaj   +1 more source

Putting social marketing into practice [PDF]

, 2006
Social marketing is acquiring a familiar ring to people in the health sector. The UK government's recent public health white paper talks of the "power of social marketing" and "marketing tools applied to social good [being] used to build public awareness
Hastings, Gerard, McDermott, Laura
core   +1 more source

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

Jurnal Aplikasi Manajemen, 2022
Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers.
Deandra Vidyanata
doaj   +1 more source

AI in Email Marketing: Assessing the Impact of Automation on Open Rates and Consumer

Journal of Intelligence Studies in Business
Introduction: The research demonstrates the transforming role of AI in email marketing. This points towards the need for advanced strategies which will serve to improve open rates and consumer engagement.
Raed Momani, Mamdouh Abdel Latif Al Mawahreh, Ayman Hindieh, Tariq Samarah, Andrejs Cekuls, Bader Ismaeel   +5 more
doaj   +1 more source

Social media marketing [PDF]

Marketing (Beograd. 1991), 2017
Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
doaj