Results 21 to 30 of about 55,008 (249)

The Effect of Social Media Marketing TikTok and Product Quality Towards Purchase Intention

Journal of Consumer Sciences, 2023
Social media has changed how companies and brands communicate with customers. To compete companies run social media marketing to obtain a competitive advantage.
Tiara Meliawati, Sweety Celendine Gerald, Akhmad Edhy Aruman   +2 more
doaj   +1 more source

N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Journal of Innovation & Knowledge, 2016
Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error.
Artha Sejati Ananda, Ángel Hernández-García, Lucio Lamberti   +2 more
doaj   +1 more source

Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs

Jurnal Manajemen & Agribisnis, 2021
Social media usage has been adopted by entrepreneurs to achieve business goal. The rise of health and sustainability awareness has opened an opportunity for entrepreneurs to start organic processed food business despite the marketing obstacle about ...
Nanda Nur Rafiana, Ma’mun Sarma, Mukhamad Najib   +2 more
doaj   +1 more source

Sustainable Social Media Marketing and Measuring Effectiveness of Social Media Marketing

Journal of Internet Applications and Management, 2013
Bilgi teknolojileriyle birlikte hayatimiza giren ve onemli yer edinen sosyal medya, her yastan pek cok kullanicinin sosyal cevresini genisletme, iletisim kurma, bilgi edinme, bilgi ve deneyimlerini paylasma ve bos zamanlarini degerlendirme gibi farkli amaclarla kullandigi iletisim platformlaridir. Son yillarda sosyal medyanin yaygin olarak kullanilmasi,
Suleyman Barutcu, Melda Tomas
openaire   +2 more sources

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Computers in Human Behavior Reports
The advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish, Mohammad Al Khasawneh, Nadine Khair   +2 more
doaj   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
doaj   +1 more source

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

APMBA (Asia Pacific Management and Business Application), 2022
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino   +2 more
doaj   +1 more source

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

Jurnal Aplikasi Manajemen, 2022
Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers.
Deandra Vidyanata
doaj   +1 more source

AI in Email Marketing: Assessing the Impact of Automation on Open Rates and Consumer

Journal of Intelligence Studies in Business
Introduction: The research demonstrates the transforming role of AI in email marketing. This points towards the need for advanced strategies which will serve to improve open rates and consumer engagement.
Raed Momani, Mamdouh Abdel Latif Al Mawahreh, Ayman Hindieh, Tariq Samarah, Andrejs Cekuls, Bader Ismaeel   +5 more
doaj   +1 more source

Social media marketing [PDF]

Marketing (Beograd. 1991), 2017
Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
doaj