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Formation of methodological approaches to increasing the efficiency of optical networks [PDF]
E3S Web of ConferencesIn modern conditions of organizing the work of IT infrastructure, the issue of increasing the efficiency of the optical network is relevant and in demand.
Al-Ababneh Hassan Ali +2 more
doaj +1 more source
Information, 2021 Globally, 95% of enterprises are small and medium sized enterprises (SMEs). Social media has recently become a powerful marketing tool due to characteristics such as the ability to share digital information and interact with consumers instantly. In SMEs,
Chiu-Ching Lin
doaj +1 more source
Research Journal of Agricultural ScienceThe chapter on “Social Media Marketing” provides a comprehensive overview and strategic insights into leveraging social media platforms for effective marketing. It begins by introducing major platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest, highlighting their unique characteristics, user demographics, and functionalities.
Bikramjit Rishi, Subir Bandyopadhyay
+7 more sources
Social media marketing, functional branding strategy and intentional branding [PDF]
Problems and Perspectives in Management, 2018 It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
doaj +1 more source
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
Jurnal Aplikasi Manajemen, 2022 The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno +1 more
doaj +1 more source
Journal of Innovation & Knowledge, 2016 Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error.
Artha Sejati Ananda +2 more
doaj +1 more source
The Effect of Social Media Marketing TikTok and Product Quality Towards Purchase Intention
Journal of Consumer Sciences, 2023 Social media has changed how companies and brands communicate with customers. To compete companies run social media marketing to obtain a competitive advantage.
Tiara Meliawati +2 more
doaj +1 more source
The Effect of Online Marketing through Social Media Platforms on Saudi Public Libraries [PDF]
Journal of Information Technology Management, 2021 Social media and social networking sites have become a vital part in everyone’s daily life and users of social networks are increasing. This study aims to review and highlight the importance of public libraries presence on social media, and public ...
Magdah Ezat Gharieb
doaj +1 more source
The role of social media in the political involvement of millennials [PDF]
Spanish Journal of Marketing-ESIC, 2022 Purpose – This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials.
Rahmad Solling Hamid +3 more
doaj +1 more source
Sustainable Social Media Marketing and Measuring Effectiveness of Social Media Marketing
Journal of Internet Applications and Management, 2013 Bilgi teknolojileriyle birlikte hayatimiza giren ve onemli yer edinen sosyal medya, her yastan pek cok kullanicinin sosyal cevresini genisletme, iletisim kurma, bilgi edinme, bilgi ve deneyimlerini paylasma ve bos zamanlarini degerlendirme gibi farkli amaclarla kullandigi iletisim platformlaridir. Son yillarda sosyal medyanin yaygin olarak kullanilmasi,
Suleyman Barutcu, Melda Tomas
openaire +2 more sources