Results 11 to 20 of about 116,180 (297)

Social Media Marketing

, 2021
Social Media is rapidly emerging nowadays as the next big frontier for customer interaction .In this modern lifestyle there are millions of customer interactions taking place in our day-day life on social media sites. Such as Twitter, Youtube, Instagram etc,.., ,and more number of customers support online communities .Some of the core pillars of social
Ms.Kirthana.D, Ms.Nisha.P
core   +4 more sources

Social media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagram [PDF]

, 2022
Social media listening and monitoring of user-generated content (UGC) in commercial marketing is central to measuring social media users' perceptions of a brand or company.
Alhamdan, Nouf, Chiara L. Bernardi, Nouf Alhamdan, Bernardi, Chiara L   +3 more
core   +1 more source

The Impact of Social Media on Individual's Attitudes and Perceptions in Davao City, Philippines

Journal of Economics Education and Entrepreneurship, 2023
Social media and digital marketing are increasingly being used as a strategic tool for increasing brand awareness and running marketing campaigns. Moving away from the era of traditional or mass media, marketers can track brand competitors and have more ...
Daniel Suarez Grenien, Karl Campos
doaj   +1 more source

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source

Social Media and Marketing

Maketingu Janaru, 2021
More than a decade has passed since the emergence of major social media services such as Twitter and Facebook, and these services have attracted considerable attention from both practitioners and academics.
Hikaru Yamamoto
doaj   +1 more source

The social marketing paradox: challenges and opportunities for the discipline [PDF]

, 2021
This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for ...
Foote, L, Lee, Nancy R, Lee, Nancy, R., Akbar, M Bilal, Lawson, A, French, Jeff, Deshpande, S, Lawson, Alison, Akbar, Bilal, Lee, NR, Akbar, MB, French, J, Foote, Liz, Deshpande, Sameer   +13 more
core   +1 more source

Artificial intelligence in marketing to promote renewable energy [PDF]

E3S Web of Conferences
Artificial intelligence (AI) has become an integral part of marketing strategies, providing innovative approaches to promote various products and services.
Al-Ababneh Hassan Ali, Alkhudierat Noor Ahmad, Al-Shaikh Mustafa S., Zawaideh Farah Hanna, Alhosban Amal, Mugableh Mohamed Ibrahim   +5 more
doaj   +1 more source

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market [PDF]

Innovative Marketing, 2023
The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real ...
Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad   +4 more
doaj   +1 more source

INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA

Jurnal Aplikasi Manajemen, 2022
Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media ...
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati   +2 more
doaj   +1 more source

Is social media a panacea for social marketing communication? A scoping review

, 2022
Recognizing the potential of social media as an integral driver of communication that facilitates two-way conversations, this scoping review seeks to identify and synthesize salient benefits and challenges of social media usage reported in social ...
Kubacki, K, Weaven, S, Shawky, S, Dietrich, T   +3 more
core   +1 more source