Results 11 to 20 of about 28,966,616 (263)

Social media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagram [PDF]

, 2022
Social media listening and monitoring of user-generated content (UGC) in commercial marketing is central to measuring social media users' perceptions of a brand or company.
Alhamdan, Nouf, Chiara L. Bernardi, Nouf Alhamdan, Bernardi, Chiara L   +3 more
core   +1 more source

Social media marketing

, 2021
Social media marketing is one of the biggest opportunities in marketing today! Social media marketing focuses on how to use social media networks to promote engagement as part of an inbound communication.
Sassenberg, Anne-Marie
core   +1 more source

Formation of methodological approaches to increasing the efficiency of optical networks [PDF]

E3S Web of Conferences
In modern conditions of organizing the work of IT infrastructure, the issue of increasing the efficiency of the optical network is relevant and in demand.
Al-Ababneh Hassan Ali, Shudaydat Eman Ahmad, Dalbouh Mahmud Agel Abu   +2 more
doaj   +1 more source

INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA

Jurnal Aplikasi Manajemen, 2022
Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media ...
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati   +2 more
doaj   +1 more source

Multidimensionality of visual social media marketing and its impact on customer purchase intention on the real estate market [PDF]

Innovative Marketing, 2023
The modern real estate industry, including real estate market in Jordan, is highly competitive and challenging. This descriptive study aims to examine the effect of visual social media marketing (VSMM) on customer purchase intentions of Jordanian real ...
Jassim Al-Gasawneh, Khalid N. AlZubi, Mohammad Hasan, Abdul Hafaz Ngah, Alaeddin Mohammad Khalaf Ahmad   +4 more
doaj   +1 more source

Investigating Complimentary E-Marketing Strategy for Small- and Medium-Sized Enterprises at Growth Stage in Taiwan

Information, 2021
Globally, 95% of enterprises are small and medium sized enterprises (SMEs). Social media has recently become a powerful marketing tool due to characteristics such as the ability to share digital information and interact with consumers instantly. In SMEs,
Chiu-Ching Lin
doaj   +1 more source

Social media marketing, functional branding strategy and intentional branding [PDF]

Problems and Perspectives in Management, 2018
It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and ...
Mohammad Fahmi Al-Zyoud
doaj   +1 more source

The Effect of Social Media Marketing TikTok and Product Quality Towards Purchase Intention

Journal of Consumer Sciences, 2023
Social media has changed how companies and brands communicate with customers. To compete companies run social media marketing to obtain a competitive advantage.
Tiara Meliawati, Sweety Celendine Gerald, Akhmad Edhy Aruman   +2 more
doaj   +1 more source

The social marketing paradox: challenges and opportunities for the discipline [PDF]

, 2021
This paper contributes to emerging discourse about the ongoing challenges and opportunities of social marketing as a discipline. The paper presents a qualitative perspective on existing challenges faced by social marketing and offers suggestions for ...
Foote, L, Lee, Nancy R, Lee, Nancy, R., Akbar, M Bilal, Lawson, A, French, Jeff, Deshpande, S, Lawson, Alison, Akbar, Bilal, Lee, NR, Akbar, MB, French, J, Foote, Liz, Deshpande, Sameer   +13 more
core   +1 more source

N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations

Journal of Innovation & Knowledge, 2016
Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error.
Artha Sejati Ananda, Ángel Hernández-García, Lucio Lamberti   +2 more
doaj   +1 more source