Results 11 to 20 of about 1,169,234 (275)

Social Media and Social Media Marketing

, 2023
Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the
Jugal, Akash, Harshvardhan Khot, Tandale, Prashant G., Dr Anil T Gaikwad   +3 more
openaire   +1 more source

The Impact of Social Media on Individual's Attitudes and Perceptions in Davao City, Philippines

Journal of Economics Education and Entrepreneurship, 2023
Social media and digital marketing are increasingly being used as a strategic tool for increasing brand awareness and running marketing campaigns. Moving away from the era of traditional or mass media, marketers can track brand competitors and have more ...
Daniel Suarez Grenien, Karl Campos
doaj   +1 more source

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source

Social Media and Marketing

Maketingu Janaru, 2021
More than a decade has passed since the emergence of major social media services such as Twitter and Facebook, and these services have attracted considerable attention from both practitioners and academics.
Hikaru Yamamoto
doaj   +1 more source

Social Media Marketing Research

IJEBD (International Journal of Entrepreneurship and Business Development), 2023
Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles.
Rahma Dafitri, Arianis Chan, Ratih Purbasari   +2 more
doaj   +1 more source

PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP LOYALITAS BRAND YANG DIMEDIASI EKUITAS BRAND DAN KEPERCAYAAN BRAND PADA PELANGGAN INDIHOME SURABAYA [PDF]

, 2023
Penelitian ini bertujuan untuk menganalisa pengaruh social media marketing activities terhadap loyalitas brand yang dimediasi ekuitas brand dan kepercayaan brand pada pelanggan Indihome Surabaya. Teknik pengambilan sampel menggunakan probability sampling
MAZIDAH, FIRLI LAILATUL
core  

Artificial intelligence in marketing to promote renewable energy [PDF]

E3S Web of Conferences
Artificial intelligence (AI) has become an integral part of marketing strategies, providing innovative approaches to promote various products and services.
Al-Ababneh Hassan Ali, Alkhudierat Noor Ahmad, Al-Shaikh Mustafa S., Zawaideh Farah Hanna, Alhosban Amal, Mugableh Mohamed Ibrahim   +5 more
doaj   +1 more source

Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels [PDF]

, 2016
With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Kheiri, Jamal, Miralbell, Oriol, Nasihatkon, Banafsheh   +2 more
core   +1 more source

Formation of methodological approaches to increasing the efficiency of optical networks [PDF]

E3S Web of Conferences
In modern conditions of organizing the work of IT infrastructure, the issue of increasing the efficiency of the optical network is relevant and in demand.
Al-Ababneh Hassan Ali, Shudaydat Eman Ahmad, Dalbouh Mahmud Agel Abu   +2 more
doaj   +1 more source

INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA

Jurnal Aplikasi Manajemen, 2022
Social Media Marketing is all strategic formations in sales communication carried out through social media. Social Media Marketing is considered more effective than traditional marketing communications such as print or electronic media, so Social media ...
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati   +2 more
doaj   +1 more source