Results 31 to 40 of about 1,169,234 (275)

Opinion modeling on social media and marketing aspects [PDF]

, 2018
We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents.
Toscani, G., Tosin, A., Zanella, M.
core   +2 more sources

Management IMPACT OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON PURCHASE INTENTION IN COFFEE SHOP CULINARY IN SURABAYA

IJEBD (International Journal of Entrepreneurship and Business Development), 2023
Purpuse: to explain  the Effect of Social Media Marketing and Brand Awareness on Purchase Intention   Design/methodology/approach: Analysis techniques using Partical Least Square (PLS) and assisted by SmartPLS 3.0 software.
Achmad Daengs GS
doaj   +1 more source

THEORITICAL REVIEW: PEMASARAN MEDIA SOSIAL

Among Makarti, 2018
The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media has become one of
Rina Sari Qurniawati
doaj   +1 more source

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

APMBA (Asia Pacific Management and Business Application), 2022
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino   +2 more
doaj   +1 more source

The Web 2.0 as Marketing Tool: Opportunities for SMEs [PDF]

, 2008
The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations.
Constantinides, Efthymios
core   +3 more sources

MARKETING COMMUNICATIONS IN SOCIAL MEDIA: PROBLEMS AND PERSPECTIVES

Финансы: теория и практика, 2017
This article considers marketing communications in social media as one of the most popular spheres of modern marketing allowing to support constant double-sided connection with consumers.
Yu. N. Slugina
doaj   +1 more source

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

Jurnal Aplikasi Manajemen, 2022
Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers.
Deandra Vidyanata
doaj   +1 more source

A methionine‐lined active site governs carbocation stabilization and product specificity in a bacterial terpene synthase

FEBS Letters, EarlyView.
This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel, Carl P. O. Helmer, Shani Zev, Ronja Driller, Emily Buhr, Markus Reinbold, Renana Schwartz, Gabriel Foley, Mikael Boden, Daniel Garbe, Gerhard Schenk, Dan Thomas Major, Bernhard Loll, Thomas Brück   +13 more
wiley   +1 more source

The Relationship Between Economic Development, Banking Sector Performance and Financial Globalization: Evidence from OECD Countries

İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
The aim of this study is to examine the relationship between the economic development of the 11 OECD countries selected in the period 1990-2018, banking sector performance and financial globalization by integrating investments and trade openness as ...
Sevgi Sümerli Sarıgül, Pınar Avcı
doaj   +1 more source

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Binus Business Review, 2022
In the digital era, social media increasingly has an important role as a marketing tool that needs to be optimized to increase a company’s sales and profitability.
Freddy Pandapotan Simbolon, Ridha Ardyaningtyas Nurcholifa, Mouli Safarina   +2 more
doaj   +1 more source