Results 31 to 40 of about 116,180 (297)

Does Social Media Marketing Improve Business Performance? [PDF]

, 2018
The recent growth of social media, or consumer-generated media, has given rise to bidirectional communication between consumers and marketers. There is some evidence that the dialogue appears to help the business performance of companies by influencing ...
Tanses Yasemin Gülsoy, Gülsoy T.Y.
core   +1 more source

Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials

Computers in Human Behavior Reports
The advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish, Mohammad Al Khasawneh, Nadine Khair   +2 more
doaj   +1 more source

Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs

Jurnal Manajemen & Agribisnis, 2021
Social media usage has been adopted by entrepreneurs to achieve business goal. The rise of health and sustainability awareness has opened an opportunity for entrepreneurs to start organic processed food business despite the marketing obstacle about ...
Nanda Nur Rafiana, Ma’mun Sarma, Mukhamad Najib   +2 more
doaj   +1 more source

Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements

APMBA (Asia Pacific Management and Business Application), 2022
There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods.
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino   +2 more
doaj   +1 more source

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

Jurnal Aplikasi Manajemen, 2022
Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers.
Deandra Vidyanata
doaj   +1 more source

AI in Email Marketing: Assessing the Impact of Automation on Open Rates and Consumer

Journal of Intelligence Studies in Business
Introduction: The research demonstrates the transforming role of AI in email marketing. This points towards the need for advanced strategies which will serve to improve open rates and consumer engagement.
Raed Momani, Mamdouh Abdel Latif Al Mawahreh, Ayman Hindieh, Tariq Samarah, Andrejs Cekuls, Bader Ismaeel   +5 more
doaj   +1 more source

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Binus Business Review, 2022
In the digital era, social media increasingly has an important role as a marketing tool that needs to be optimized to increase a company’s sales and profitability.
Freddy Pandapotan Simbolon, Ridha Ardyaningtyas Nurcholifa, Mouli Safarina   +2 more
doaj   +1 more source

Social media, higher-risk consumption, and brand identification [PDF]

, 2019
Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-created promotion on social media (i.e. photos of peers drinking) by young people in the United Kingdom (UK), and what association this has with higher-risk
Nathan Critchlow (6375536), Anne Marie MacKintosh (2577130), MacKintosh, Anne Marie, Jyotsna Vohra (6375542), Hooper, Lucie, Christopher Thomas (502803), Vohra, Jyotsna, Thomas, Christopher, Lucie Hooper (6375539), Critchlow, Nathan   +9 more
core   +1 more source

Social media marketing [PDF]

Marketing (Beograd. 1991), 2017
Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
doaj  

THEORITICAL REVIEW: PEMASARAN MEDIA SOSIAL

Among Makarti, 2018
The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media has become one of
Rina Sari Qurniawati
doaj   +1 more source