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Purchase intention and purchase behavior online: A cross-cultural approach [PDF]
Heliyon, 2020 This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting ...
Irène Gil-Saura
exaly +5 more sources
A study of the purchase intention of alternative foods. [PDF]
Sci RepEnvironmental pollution has drawn widespread attention to food safety. People are becoming more conscious of their health and the sustainable development of food, and are setting higher standards for food safety, which have led to the development of better alternatives to food.
Yang F, Ren L, Sun J, Gu C.
europepmc +4 more sources
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters? , [PDF]
Management Science Letters, 2021 This research intends to explore the relationship between subjective and objective environmental knowledge and green products purchase intention and if green products purchase intention leads to green products actual purchase behavior in the context of ...
Khaleeli, Majdi +2 more
doaj +1 more source
Aptisi Transactions on Technopreneurship, 2023 The purpose of this study is to determine: 1) whether functional values have a positive effect on green purchase intention, 2 ) whether social values have a positive effect on green purchase intention, 3 ) whether emotional values have a positive effect ...
Gleny, Innocentius Bernardo
doaj +1 more source
Purchase Intention of Specialty Coffee [PDF]
Sustainability, 2020 The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty coffee; (2) to analyze whether people more involved in social responsibility could manifest a different response from those not so interested in this matter concerning specialty coffee.
Patricio Ramírez-Correa +3 more
openaire +3 more sources
Jurnal Aplikasi Manajemen, 2023 The purpose of this study is to analyze the level and influence of awareness, trial, preference, devotion and fanaticism of Indomie customers in Jabodetabek.
Dari Aulia Qital +2 more
doaj +1 more source
Frontiers in Psychology, 2022 This paper examines the relationship between consumer loneliness, boredom, telepresence, influencer-brand image congruence and purchase intention by investigating consumers of live commerce during the COVID-19 period.
Chen Peng +4 more
doaj +1 more source
IEEE Access, 2023 Live-streaming commerce has become increasingly prevalent in recent years and has significantly impacted consumer purchasing behavior. This study aims to assess the impact of live-streaming environmental features, presence, and perceived trust on ...
Qian Li, Cong Zhao, Ran Cheng
doaj +1 more source
Persepsi Konsumen tentang Greenpreneurial Orientation dan Green Purchase Intention
Journal of Management and Business Review, 2023 Intensifying consumers’ green lifestyle has created consumer intention to purchase a green product or a product from a green orientation company. Such green purchase intention has motivated companies also to be greenpreneurial orientation.
Maria Yosephine Dwi Hayu Agustini +4 more
doaj +1 more source
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
Jurnal Aplikasi Manajemen, 2022 The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno +1 more
doaj +1 more source