Results 11 to 20 of about 57,844 (315)
Purchase Intention of Specialty Coffee [PDF]
Sustainability, 2020 The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty coffee; (2) to analyze whether people more involved in social responsibility could manifest a different response from those not so interested in this matter concerning specialty coffee.
Patricio Ramírez-Correa +3 more
openaire +3 more sources
Factors affecting UPM students' purchase intention for branded sportswear [PDF]
, 2023 Sportswear has become a staple in consumers' wardrobes, regardless of whether they intend to play sports or simply look sporty. Hence, this study determines the influence of factors such as attitude, subjective norm, perceived behavioural control, price,
Abu Bakar, Elistina +4 more
core +1 more source
Factors influencing intention to purchase fraudulent honey among Malaysian consumers [PDF]
, 2021 This paper aims to assess consumer awareness about fraudulent honey and its impact on purchase intention using an extended Theory of Planned Behaviour model. An online questionnaire survey was administered among honey consumers in Malaysia.
Ungku Zainal Abidin, Ungku Fatimah +2 more
core +1 more source
Factors influencing green energy purchase intention and behaviour: an empirical study
, 2021 This research examines the factors influencing consumers' purchase intentions and actual behaviours concerning green energy. Although consumers are indicating much more interest in green energy, not enough research has been done on this topic.
Ahmed, Al Sadat Ibne
core +1 more source
Understanding the Impact of Chatbots on Purchase Intention
, 2022 This paper aims to understand the use of chatbots as digital assistants in e-commerce sites. We investigate the impact of several chatbot attributes, specifically perceived usefulness, perceived ease of use, and trust on consumer attitude and satisfaction with the chatbot, and the effect of these two outcomes on purchase intention. A survey was carried
Ana Maria Soares +2 more
openaire +3 more sources
Key antecedents of consumer purchasing behaviour in emerging online retail market
Cogent Business & Management, 2021 Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase.
Ni Luh Putu Indiani +1 more
doaj +1 more source
Attitude and Purchase Intention to Generic Drugs [PDF]
International Journal of Environmental Research and Public Health, 2021 Generic drugs were instituted in 1984 in the United States. Since that time, many studies have been conducted in several countries into consumer attitude and behavior when purchasing generic drugs. Understanding the factors that can influence attitude and purchasing intention in this segment has been a challenge.
Ricardo Arcaro +3 more
openaire +2 more sources
A study of the purchase intention of alternative foods. [PDF]
Sci RepEnvironmental pollution has drawn widespread attention to food safety. People are becoming more conscious of their health and the sustainable development of food, and are setting higher standards for food safety, which have led to the development of better alternatives to food.
Yang F, Ren L, Sun J, Gu C.
europepmc +4 more sources
Mining Purchase Intent in Twitter
Computación y Sistemas, 2019 Most social media platforms allow users to freely express their beliefs, opinions, thoughts, and intents. Twitter is one of the most popular social media platforms where users’ post their intent to purchase. A purchase intent can be defined as measurement of the probability that a consumer will purchase a product or service in future. Identification of
Haque, Rejwanul +3 more
openaire +3 more sources
Negative Purchase Intent Identification in Twitter [PDF]
Proceedings of The Web Conference 2020, 2020 Social network users often express their discontent with a product or a service from a company on social media. Such a reaction is more pronounced in the aftermath of a corporate scandal such as a corruption scandal or food poisoning in a chain restaurant. In our work, we focus on identifying negative purchase intent in a tweet, i.e.
Samed Atouati, Xiao Lu, Mauro Sozio
openaire +1 more source