Results 41 to 50 of about 906,409 (303)
Journal of Economics Education and EntrepreneurshipThe increasingly fierce competition in the skincare industry has encouraged companies to utilize brand ambassadors as a marketing strategy to increase consumer purchase intention.
Fanni Rizky Adharani, Fatchur Rochman
doaj +1 more source
FEBS Letters, EarlyView.This study reveals that the small GTPase Rab14 is necessary for human papillomavirus (HPV) infection and plays an essential role in the transport of virions to the trans‐Golgi network (TGN). HPV in the early endosome (EE), which harbors GTP‐bound Rab14, is transported to the TGN through the switch of Rab14 from its GTP‐bound to GDP‐bound form.
Yoshiyuki Ishii, Iwao Kukimoto
wiley +1 more source
Frontiers in CommunicationBased on previous research and combined with the S-O-R theoretical model, this study examines the characteristics of anchors on Dong Yuhui’s “With Hui” Live-stream account as independent variables.
Ruiqiang Li, Yaoyuan Cui, Xue Mei
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Jurnal Riset Manajemen Sains Indonesia, 2017 This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta.
Basrah Saidani +2 more
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Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention
Foods, 2022 People pay much attention to food and health issues, more so these days. Organic food brings its own “organic” aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials,
Shichang Liang +5 more
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Homophily and Purchase Intention
, 2018 With the emergence and pervasiveness of online social networks, marketers and corporations constantly look for different ways to exploit their potential in terms of promoting products and brands. There has been increasing interest in studying what influences purchase intentions on online social networks in hopes to more accurately target consumers ...
Tsahi (Zack) Hayat +2 more
openaire +3 more sources
FEBS Letters, EarlyView.We present robust protocols for the preparation of supported lipid bilayers (SLBs) incorporating either Salmonella smooth LPS or outer membrane vesicles (OMVs). We use a combination of quartz crystal microbalance with dissipation (QCM‐D) and fluorescence microscopy to both characterize the SLBs of various compositions and to probe their interactions ...
Hudson P. Pace +6 more
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored.
Shanzara Khan, Satesh Sookhai
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MIX: Jurnal Ilmiah Manajemen, 2018 . Bata shoes was the first top brand Indonesia in 2015-2017, however, Bata’s selling rate come through decreased. The purpose of this study was to analyze brand equity ten influence towards purchase intention and purchase decision. Technique of sampling
Ambar Rukmi Dyah Kusumawardani +2 more
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Antecedents of Smartphone Purchase Intention
IJEBD (International Journal of Entrepreneurship and Business Development)Purpose: The objective of this study is to examine and explain (1) how brand image affects purchase intention and (2) how brand image affects customer satisfaction. (3) how purchase intention is impacted by customer satisfaction; (4) how purchase intention is impacted by online customer reviews (5) Customer satisfaction acts as a mediator in the link ...
Safira Hanief Mardhotillah +2 more
openaire +2 more sources