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Mining Purchase Intent in Twitter
Computación y Sistemas, 2019 Most social media platforms allow users to freely express their beliefs, opinions, thoughts, and intents. Twitter is one of the most popular social media platforms where users’ post their intent to purchase. A purchase intent can be defined as measurement of the probability that a consumer will purchase a product or service in future. Identification of
Haque, Rejwanul +3 more
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Understanding the Impact of Chatbots on Purchase Intention
, 2022 This paper aims to understand the use of chatbots as digital assistants in e-commerce sites. We investigate the impact of several chatbot attributes, specifically perceived usefulness, perceived ease of use, and trust on consumer attitude and satisfaction with the chatbot, and the effect of these two outcomes on purchase intention. A survey was carried
Ana Maria Soares +2 more
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Key antecedents of consumer purchasing behaviour in emerging online retail market
Cogent Business & Management, 2021 Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase.
Ni Luh Putu Indiani +1 more
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Cogent Business & Management, 2021 This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the ...
Jin Kyun Lee
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Wacana: Jurnal Sosial dan Humaniora, 2023 The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA).
Imam Rizkika +2 more
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Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention [PDF]
, 2021 Social media advertising and especially text-based online platforms have been studied for decades. Still, the investigation of the most effective mix of key design elements in Instagram ads in relation to consumer purchase intention and brand image is ...
Rizomyliotis, I. +3 more
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Impact of Advertising Appeals on Purchase Intention [PDF]
Management - Journal for theory and practice of management, 2016 Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rational or the emotional motives of the consumer to purchase of the advertised product. Since there is
Jovanović, Predrag +2 more
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Frontiers in Psychology, 2022 The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the customers’
Tanaporn Hongsuchon, Jing Li
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Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
Frontiers in Psychology, 2022 The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
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Antecedents of Halal Food Purchase Intention on Young Muslim Consumers
Jurnal Akuntansi, Manajemen dan Ekonomi, 2022 This research is conducted to analyze the antecedents of halal food purchase intention on young Muslim consumers in Purwokerto. The research aims to see whether halal knowledge, attitude, subjective norm, perceived behavioral control, and religiosity has
Hantiko Syahid Faruqi Subechan
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