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Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention [PDF]
, 2021 Social media advertising and especially text-based online platforms have been studied for decades. Still, the investigation of the most effective mix of key design elements in Instagram ads in relation to consumer purchase intention and brand image is ...
Rizomyliotis, I. +3 more
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Cogent Business & Management, 2021 This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the ...
Jin Kyun Lee
doaj +1 more source
Wacana: Jurnal Sosial dan Humaniora, 2023 The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA).
Imam Rizkika +2 more
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Antecedents of Halal Food Purchase Intention on Young Muslim Consumers
Jurnal Akuntansi, Manajemen dan Ekonomi, 2022 This research is conducted to analyze the antecedents of halal food purchase intention on young Muslim consumers in Purwokerto. The research aims to see whether halal knowledge, attitude, subjective norm, perceived behavioral control, and religiosity has
Hantiko Syahid Faruqi Subechan
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Impact of Advertising Appeals on Purchase Intention [PDF]
Management - Journal for theory and practice of management, 2016 Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rational or the emotional motives of the consumer to purchase of the advertised product. Since there is
Jovanović, Predrag +2 more
openaire +2 more sources
, 2021 Halal is a recommendation for Muslim consumers. If the Muslim population increases, the awareness to consume halal food also increases. This research aims to analyze and discuss the influence of religious belief, subjective norm, and halal awareness with
Juniarti, Rosa Prafitri +1 more
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Effect of Interactivity Level and Price on Online Purchase Intention
Journal of Theoretical and Applied Electronic Commerce Research, 2022 As e-commerce approaches 17% of total retail sales companies are looking for opportunities to increase customer purchase conversion. In a competitive marketplace it becomes increasingly important to consider the effects of display techniques on purchase ...
Rowena Summerlin, Wendy Powell
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Factors influencing Malaysian youth's intention to purchase fast fashion products
, 2023 This study discovers the consumer behaviour of Malaysian youth towards fast fashion to understand factors that influence their purchase intention. The significance of this study is it contributes quantitatively to the field of fast fashion and consumer ...
Lau Leby, Nur Jasmine +2 more
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, 2023 The implications of social media influencers (SMI) are more important than ever, specifically considering online purchasing has become a trend, more so as a result of the COVID-19 pandemic.
Abdullah, Noor Aziah +5 more
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How does financial communication affect millennials’ online shares purchase intention? [PDF]
, 2020 The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia.
Aziz, Norzalita +3 more
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