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Mining Purchase Intent in Twitter
Computación y Sistemas, 2019 Most social media platforms allow users to freely express their beliefs, opinions, thoughts, and intents. Twitter is one of the most popular social media platforms where users’ post their intent to purchase. A purchase intent can be defined as measurement of the probability that a consumer will purchase a product or service in future. Identification of
Haque, Rejwanul +3 more
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Understanding the Impact of Chatbots on Purchase Intention
, 2022 This paper aims to understand the use of chatbots as digital assistants in e-commerce sites. We investigate the impact of several chatbot attributes, specifically perceived usefulness, perceived ease of use, and trust on consumer attitude and satisfaction with the chatbot, and the effect of these two outcomes on purchase intention. A survey was carried
Ana Maria Soares +2 more
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Negative Purchase Intent Identification in Twitter [PDF]
Proceedings of The Web Conference 2020, 2020 Social network users often express their discontent with a product or a service from a company on social media. Such a reaction is more pronounced in the aftermath of a corporate scandal such as a corruption scandal or food poisoning in a chain restaurant. In our work, we focus on identifying negative purchase intent in a tweet, i.e.
Samed Atouati, Xiao Lu, Mauro Sozio
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Impact of Advertising Appeals on Purchase Intention [PDF]
Management - Journal for theory and practice of management, 2016 Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rational or the emotional motives of the consumer to purchase of the advertised product. Since there is
Jovanović, Predrag +2 more
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Frontiers in Psychology, 2022 The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the customers’
Tanaporn Hongsuchon, Jing Li
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Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce
Frontiers in Psychology, 2022 The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
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Antecedents of Halal Food Purchase Intention on Young Muslim Consumers
Jurnal Akuntansi, Manajemen dan Ekonomi, 2022 This research is conducted to analyze the antecedents of halal food purchase intention on young Muslim consumers in Purwokerto. The research aims to see whether halal knowledge, attitude, subjective norm, perceived behavioral control, and religiosity has
Hantiko Syahid Faruqi Subechan
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Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention
Frontiers in Psychology, 2022 This research performs three experiments to investigate the influence mechanisms of identity cues in product reviews on consumers’ purchase intention, and to examine the effects of reference groups.
Ji Li, Xv Liang
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How does Internet usage influence young travellers' choices? [PDF]
, 2019 New technologies have significant effects on travel behavior, attitudes, habits and potentially future travel demand. Effects may be more prominent for Millennials.
Hong, Jinhyun, Mcarthur, David Philip
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Effect of Interactivity Level and Price on Online Purchase Intention
Journal of Theoretical and Applied Electronic Commerce Research, 2022 As e-commerce approaches 17% of total retail sales companies are looking for opportunities to increase customer purchase conversion. In a competitive marketplace it becomes increasingly important to consider the effects of display techniques on purchase ...
Rowena Summerlin, Wendy Powell
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