Results 31 to 40 of about 57,844 (315)

Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform

Frontiers in Psychology, 2022
The rapid development of community group buying platforms has attracted a huge attention from both the practical and academic communities. Although previous research has explored the influence patterns of community group buying platform on the customers’
Tanaporn Hongsuchon, Jing Li
doaj   +1 more source

Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce

Frontiers in Psychology, 2022
The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
doaj   +1 more source

Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention

Frontiers in Psychology, 2022
This research performs three experiments to investigate the influence mechanisms of identity cues in product reviews on consumers’ purchase intention, and to examine the effects of reference groups.
Ji Li, Xv Liang
doaj   +1 more source

Consumer Purchase Intention

Journal of Secretary and Business Administration, 2019
Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle ...
Arry Widodo, Giovani Antania Hanjani
openaire   +2 more sources

Exploring the moderation effect of consumers’ demography in the online purchase behavior

Cogent Business & Management
Research findings on the relationship between online purchase intention and actual purchase show inconsistencies, suggesting that intention alone does not adequately predict online purchasing behavior.
Ni Luh Putu Indiani, I Made Suniastha Amerta, Ilham Sentosa   +2 more
doaj   +1 more source

Antecedents of luxury brand purchase intention

, 2011
Purpose – There has been considerable research into the global phenomenon of luxury brand consumption, but relatively few studies have empirically explored key relationships influencing purchase intention.
Chen, Annie; id_orcid, Amy Tiwsakul, Rungpaka, Hung, K-P, Annie Huiling Chen, Hackley, Chris, Kuang‐peng Hung, Tiwsakul, R.A., Peng, N, Huiling Chen, Annie, Hackley, C, Hung, Kuang-peng, Peng, N., Chris Hackley, Hackley, C., Chou, C.L., Rungpaka Amy Tiwsakul, Chen, A.H., Hung, K.P., Peng, Norman, Chou, Chun-lun, Chun‐lun Chou, Norman Peng   +21 more
core   +1 more source

The influence of impulse purchase orientation, brand orientation, prior online purchase experience and online trust on online purchase intention among working adults in Kuala Lumpur, Malaysia

, 2022
The new trend of purchasing has changed tremendously from traditional method to online. The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors
Othman, Abdul Kadir, Ilias, Hatta, A Rahman, Mohd. Khirzanbadzli, Wan Rashid, Wan Edura, Malini, Helma, Sharkawi, Ismawati, Saihaini, Shamsul Baharin   +6 more
core   +1 more source

THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK

Jurnal Riset Manajemen Sains Indonesia, 2017
This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta.
Basrah Saidani, Muh. Sifaul Muztahid, Andrian Haro   +2 more
doaj   +1 more source

The Stochastic Modeling of Purchase Intentions and Behavior [PDF]

Management Science, 1998
A common objective of social science and business research is the modeling of the relationship between demographic/psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has available only the self-reported intentions of the ...
Martin R. Young, Wayne S. DeSarbo, Vicki G. Morwitz   +2 more
openaire   +2 more sources

Predicting muslim consumers’ purchase intention of previously retracted and recertified halal products [PDF]

, 2019
The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers.
Raja Yusof, Raja Nerina, Hashim, Haslinda, Mohd Yunus, Nurul Syuhada   +2 more
core   +1 more source