Results 31 to 40 of about 906,409 (303)

Factors influencing Malaysian youth's intention to purchase fast fashion products

, 2023
This study discovers the consumer behaviour of Malaysian youth towards fast fashion to understand factors that influence their purchase intention. The significance of this study is it contributes quantitatively to the field of fast fashion and consumer ...
Lau Leby, Nur Jasmine, Osman, Syuhaily, Loo, Ying Wing   +2 more
core   +1 more source

Effect of Interactivity Level and Price on Online Purchase Intention

Journal of Theoretical and Applied Electronic Commerce Research, 2022
As e-commerce approaches 17% of total retail sales companies are looking for opportunities to increase customer purchase conversion. In a competitive marketplace it becomes increasingly important to consider the effects of display techniques on purchase ...
Rowena Summerlin, Wendy Powell
doaj   +1 more source

Consumer Purchase Intention

Journal of Secretary and Business Administration, 2019
Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle ...
Arry Widodo, Giovani Antania Hanjani
openaire   +2 more sources

How does financial communication affect millennials’ online shares purchase intention? [PDF]

, 2020
The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia.
Aziz, Norzalita, Wan Hussain, Wan Mohd Hirwani, Mohd Hasan, Nurul Ain, De Costa, Feroz   +3 more
core   +1 more source

Reviewers’ Identity Cues in Online Product Reviews and Consumers’ Purchase Intention

Frontiers in Psychology, 2022
This research performs three experiments to investigate the influence mechanisms of identity cues in product reviews on consumers’ purchase intention, and to examine the effects of reference groups.
Ji Li, Xv Liang
doaj   +1 more source

The Stochastic Modeling of Purchase Intentions and Behavior [PDF]

Management Science, 1998
A common objective of social science and business research is the modeling of the relationship between demographic/psychographic characteristics of individuals and the likelihood of certain behaviors for these same individuals. Frequently, data on actual behavior are unavailable; rather, one has available only the self-reported intentions of the ...
Martin R. Young, Wayne S. DeSarbo, Vicki G. Morwitz   +2 more
openaire   +2 more sources

Exploring purchase intention in metaverse retailing: Insights from an automotive platform [PDF]

As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize online retailing. This study employed a well-established metaverse automotive retailing platform in China to explore the paths influencing consumers' purchase ...
Behl, Abhishek, Lv, Yang, Urbonavičius, Sigitas,, Zhang, Justin Zuopeng, Urbonavicius, Sigitas, Zhang, Haowei,, Hollebeek, Linda Desiree,, Lv, Yang,, Zuopeng Zhang, Justin, Hollebeek, Linda,, Zhang, Haowei, Hollebeek, Linda D., Hollebeek, Linda, Behl, Abhishek,, Lund University., Zhang, Justin Zuopeng,, Zuopeng Zhang, Justin,   +16 more
core   +1 more source

Product Packaging: Impact on Customers’ Purchase Intention

, 2020
This research aims to investigate the impact of packaging on customers’ purchase intention in Malaysia. Many studies show that the outward appearance of a product’s package will appeal and consumers’ attention towards the products displayed in the open ...
Lim, Kah Boon, Khoo, Yong Hwi, Tan, Cheng Ling, Yeo, Sook Fern   +3 more
core   +1 more source

Exploring the moderation effect of consumers’ demography in the online purchase behavior

Cogent Business & Management
Research findings on the relationship between online purchase intention and actual purchase show inconsistencies, suggesting that intention alone does not adequately predict online purchasing behavior.
Ni Luh Putu Indiani, I Made Suniastha Amerta, Ilham Sentosa   +2 more
doaj   +1 more source

On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach

Frontiers in Psychology, 2021
This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive ...
Wencan Zhuang, Xiaoguang Luo, Muhammad Usman Riaz   +2 more
doaj   +1 more source