Results 21 to 30 of about 6,093 (255)
The Critical Role of Brand Love in Clothing Brands
Pressacademia, 2015 This paper aims to explore brand love in the context of brand trust, resistance to negative information and intention to repurchase in the clothing brand context. Based on a sample of 400 respondents, simple regression and multiple regression analyses were conducted to analyse direct effects and bootstrapping analyses were run to examine mediating ...
TURGUT, Merve Ulku, GULTEKİN, Beyza
openaire +3 more sources
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Jurnal Bisnis dan Manajemen, 2019 Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
doaj +1 more source
Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
doaj +1 more source
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 The business world has developed quite rapidly, namely coffee shops by producing products so that they are able to meet the needs and tastes of consumers with good brand quality.
Widiasuari R.I.A.P., Sukaatmadja I P.G.
doaj +1 more source
SAGE Open, 2022 This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan.
Shu-Hsien Liao +2 more
doaj +1 more source
MIXUE'S SURABAYA BRAND IMAGE, PRODUCT QUALITY, BRAND LOVE AND LOYALTY INFLUENCE
Research in Management and Accounting, 2023 The purpose of this research is to test the influence analysis of Brand Image and Product Quality on Brand Love and Brand Loyalty Mixue in Surabaya. The sampling technique used non-probability sampling with purposive sampling method.
Jonathan Felix Alfredo Samekto +2 more
doaj +1 more source
The Spirit of Society Journal: International Journal of Society Development and EngagementUnderstanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono +3 more
doaj +1 more source
THE ROLE OF BRAND LOVE IN MEDIATING EFFECT OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: A CASE STUDY ON OVO APPLICATION USERS IN DENPASAR CITY, INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2022 The purpose of this research is to examine and explain the role of brand love in mediating the effect of brand experience and brand trust on brand loyalty of OVO users. Determination of the sample using a non-probability sampling method, namely purposive
Winanda I P.A.D., Giantari I G.A.K.
doaj
Determining Parental Factors for Clinical Trial Attrition in Pediatric Acute Lymphoblastic Leukemia
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background/Objectives Despite high enrollment rates on Children's Oncology Group (COG) protocols, attrition after initial consent is challenging, introducing bias and prolonging trial completion. While adult oncology literature has identified predictors of withdrawal, little is known about caregiver decision‐making for child participation in ...
Kimberly L. Stathas +3 more
wiley +1 more source
Does Brand Love Last Forever? : A Study on Turkey’s Lovemarks
Emerging Markets Journal, 2021 Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with.
Ayben Ceyhan, Uğur Yozgat
doaj +1 more source