Do you love me? The relationship between sport-related branded entertainment and brand love
Cogent Business & Management, 2022 Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a ...
Hildegard Liebl +3 more
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Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 This study investigates the moderator role of brand dependence (BD), the mediator role of brand prestige (BP), and brand credibility (BC) in the relationship between brand experience (BE) and brand love (BL) within the framework of consumer-brand relationship theory.
Abdulbaki BARAN, Aydın KAYABAŞI
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The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [PDF]
مدیریت بازرگانی, 2015 The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy.
Abolghasem Ebrahimi +2 more
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Examining the role of wine brand love on brand loyalty: A multi-country comparison [PDF]
, 2015 This study develops and tests a model through a multi-country study that considers consumer\ud wine knowledge and wine experience, wine brand trust and wine brand satisfaction as\ud antecedents of wine brand love, and wine brand loyalty as a consequence ...
Guibert, N. +13 more
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THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM [PDF]
Journal of Applied Structural Equation ModelingThis study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products.
Yasri Yasri +3 more
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Brand love matters to Millennials : the relevance of mystery, sensuality and intimacy to neo-luxury brands [PDF]
, 2019 PurposeThis paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands.
Rodrigues, Paula,, Rodrigues, Clarinda,
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Factors Influencing Electronic Brand Love and E-Loyalty [PDF]
Journal of Information Technology Management, 2023 This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty.
Reza Salehzadeh +2 more
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The Critical Role of Brand Love in Clothing Brands
Pressacademia, 2015 This paper aims to explore brand love in the context of brand trust, resistance to negative information and intention to repurchase in the clothing brand context. Based on a sample of 400 respondents, simple regression and multiple regression analyses were conducted to analyse direct effects and bootstrapping analyses were run to examine mediating ...
TURGUT, Merve Ulku, GULTEKİN, Beyza
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Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
Jurnal Ilmiah Manajemen dan Bisnis, 2019 The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase ...
Kadarusman Kadarusman +2 more
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Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
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