Results 21 to 30 of about 496,034 (199)
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 This study investigates the moderator role of brand dependence (BD), the mediator role of brand prestige (BP), and brand credibility (BC) in the relationship between brand experience (BE) and brand love (BL) within the framework of consumer-brand relationship theory.
Abdulbaki BARAN, Aydın KAYABAŞI
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THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM [PDF]
Journal of Applied Structural Equation ModelingThis study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products.
Yasri Yasri +3 more
doaj +1 more source
The Critical Role of Brand Love in Clothing Brands
Pressacademia, 2015 This paper aims to explore brand love in the context of brand trust, resistance to negative information and intention to repurchase in the clothing brand context. Based on a sample of 400 respondents, simple regression and multiple regression analyses were conducted to analyse direct effects and bootstrapping analyses were run to examine mediating ...
TURGUT, Merve Ulku, GULTEKİN, Beyza
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Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love [PDF]
, 2019 Brand gender has been suggested as a relevant source of consumer-based brand equity (CBBE). The purpose of this paper is to deepen understanding of the relationship between brand gender and CBBE by analyzing the mediating roleofconsumer–brandengagement ...
Andre, Ana Raquel +4 more
core +4 more sources
Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali
Jurnal Ilmiah Manajemen dan Bisnis, 2019 The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase ...
Kadarusman Kadarusman +2 more
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THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Jurnal Bisnis dan Manajemen, 2019 Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
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Factor Influencing Brand Loyalty In The Indonesian Food And Beverage Sector
Jurnal Manajemen, 2022 The purpose of this research is to determine whether brand identification, brand satisfaction, and social media marketing can predict brand loyalty of fast-food restaurants in Indonesia directly or indirectly through brand love.
Keni Keni, Meilia Japiana
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Factors Influencing Electronic Brand Love and E-Loyalty [PDF]
Journal of Information Technology Management, 2023 This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty.
Reza Salehzadeh +2 more
doaj +1 more source
Interaction and brand experience as a path for brand love: a PLS-SEM marketing application [PDF]
, 2015 Interaction through online social networking sites is one of the most relevant topics nowadays. In the other hand, brand experience has become a powerful for marketers also creating an important bond.
Barajas Portas, Karla
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SAGE Open, 2022 This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan.
Shu-Hsien Liao +2 more
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