Results 41 to 50 of about 496,034 (199)
The Influencing Factors of Brand Loyalty and Brand Love
International Journal of Business, Technology and Organizational Behavior (IJBTOB), 2021 Loving a brand can cause a positive feeling for the brand and want to use the brand for a long time. Research on the factors that make consumers feel love for a brand is still a little. This study aims to know at the factors that influence brand loyalty and brand love on iphone users in City in Souteast Asia. This research is a quantitative study using
Isra Misra, Ali Sadikin, Aditya Achmad
openaire +2 more sources
Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective
Media Ekonomi dan Manajemen, 2022 This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies
Roymon Panjaitan, Farida Indriani
doaj +1 more source
Pengaruh Brand Image dan Product Quality terhadap Brand Love dan Brand Loyalty pada Pengguna Mobil Honda Jazz di Kota Pekanbaru [PDF]
, 2017 This research aimed to analysze Brand Image and Product Quality to Brand Love and Branf Loyalty Honda Jazz users in Pekanbaru City. The object of this research was Honda Jazz users in Pekanbaru City.
Alwie, A. P. (Alvi) +2 more
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Anteseden dari Word Of Mouth [PDF]
, 2016 Penelitian ini bertujuan untuk menguji pengaruh dari Self Expressive Brand, Brand Love, Brand Commitmen terhadap Word of mouth pada media sosial. Metode penelitian yang digunakan adalah Testing hypothesis research.
Pratomo, L. A. (Luki) +1 more
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Gadjah Mada International Journal of Business, 2022 Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business.
Raden Bernard Eka Hutomo Putra Maduretno +1 more
doaj +1 more source
Analyzing consumer-based brand equity on Facebook: the impact of brand gender [PDF]
, 2016 In recent years, Facebook and other social media have become key players in branding activities. However, empirical research is still needed about the way in which consumer-based brand equity is created on social media.
Azar, Salim L. +2 more
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Self-expressiveness and hedonic brand affect brand love through brand jealousy
Future Business Journal, 2022 This study investigates the effect of self-expressiveness and hedonic brand aspect on brand jealousy through brand love of female fashion clothing brands. Conceptualized research framework is empirically tested through utilization of Smart PLS.
Sehrash Siddique, Amer Rajput
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Antecedents and Consequences of Brand Love: The Moderating Effect of Brand Love
Lex localis - Journal of Local Self-GovernmentThis study investigates how brand satisfaction, brand trust, brand love, brand loyalty, and word of mouth are interlinked through the Starbucks brand. Specifically, It examines the moderating role of brand love on the brand satisfaction-brand loyalty and brand trust-brand loyalty relationships.
Zhenlong Li, Sung-Kyu Park
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Management şi Marketing, 2022 Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time.
Ferreira Pedro +2 more
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Brand Authenticity, Brand Attachment, Brand Love, Consumer Emotional Well Being, High Luxury Brands. [PDF]
, 2019 Industri high end luxury brand products telah menghadapi sejumlah Perubahan selama dua dekade terakhir. Terkait dengan bisnis produk high end luxury brand, salah satu faktor yang sangat diperhatikan konsumen ketika membeli adalah brand authenticity ...
Brahmana, R. K. (Rizky) +1 more
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