Results 41 to 50 of about 6,431 (254)
Advanced Science, EarlyView.Cross‐disciplinary endeavors are blossoming across the broad chemical sciences. This perspective provides a glimpse into the rewarding interdisciplinary journey taken by the Charles Loh research group in pioneering the σ‐hole based catalytic glycosylation strategy.
Charles C. J. Loh
wiley +1 more source
Bending‐Stable Pressure Sensor Based on Natural Wood Nanofibers for Ultra‐Low Detection Limit
Advanced Science, EarlyView.A wood nanofiber‐based flexible pressure sensor with intrinsic bending‐stable performance is developed through a porous electrospun architecture and interdigital electrode design. The device exhibits an ultra‐low detection limit and stable operation under deformation for physiological monitoring and spatial sensing, providing a sustainable strategy for
Xu Zeng +7 more
wiley +1 more source
Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums
Jurnal Nuansa AkademikThe purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums.
Christivany Christivany, Dedi Iskamto
doaj +1 more source
Advanced Science, EarlyView.Researchers developed and applied a generative artificial intelligence (AI) model to optimize epsilon‐near‐zero thin film stacks for ultra‐broadband perfect absorption of light. The fabricated AI‐designed absorber, with a total thickness of only 160 nm, experimentally demonstrated an absorption bandwidth exceeding 1000 nm while maintaining greater than
David Dang +10 more
wiley +1 more source
Examining the nexus between self-congruity, brand love and negative consumer behavioural outcomes
Cogent Business & ManagementThe study intends to investigate the impact of self-congruity and brand love on negative consumer behavioural outcomes. Structural equation modelling was used to analyse data collected from 506 luxury fashion consumers using a convenience sampling ...
Ofosu Agyekum +2 more
doaj +1 more source
Management şi Marketing, 2022 Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time.
Ferreira Pedro +2 more
doaj +1 more source
Deciphering Intricacies in Directional CO2 Conversion From Electrolysis to CO2 Batteries
Advanced Energy Materials, EarlyView.This review will delve into the inherent connections and distinctions of CO2‐directed conversion in ECO2RR and CO2 batteries, in terms of product types, catalyst selection, catalytic mechanisms, and electrochemical performances, while proposing a benchmarking framework for the evaluation of CO2 batteries and innovative CO2 battery configurations for ...
Changfan Xu +5 more
wiley +1 more source
Brand love or hate: Online influencers’ role in promoting brands in the SME sector [PDF]
The Retail and Marketing ReviewCould this be a world where customers fall head over heels for brands with influencers acting as the love potion that makes the magic happen? This article explores the role that online influencers play in promoting brand love through hedonic experiences,
Marilee Swart, Dr Shamola Pramjeeth
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source