Results 61 to 70 of about 496,034 (199)
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence consumer satisfaction towards brand loyalty mediated by brand attachment and brand love for Wardah cosmetic products.
Vita Yuniar, Soepatini Soepatini
doaj +1 more source
Strategi Kualitas Hubungan Merek, Komitmen, Kecintaan Terhadap Loyalitas Merek Pada Restoran Waralaba [PDF]
, 2016 . Based on the theory of brand relationship quality and relationship marketing(RM), the aim of this research is to explore the relationship between strategy of brandrelationship quality, brand commitment, and brand love in achieving brand loyalty ...
Ubud, S. (Sahnaz), Ubud, S. (Suzan)
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Advertising communication and spirituality: a critical approach of academics and professionals [PDF]
, 2019 This article explores advertising as a space where spiritual discourses are reproduced from the critical approach of academics in communication and sociology, along with professionals in the advertising sector.
Gil-Soldevilla, Samuel +2 more
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Antecedents of customer citizenship behavior among automobile online brand community in Malaysia [PDF]
, 2017 This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior ...
Mohd Sidik, Siti Noor Aishah +1 more
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Journal of Management Small and Medium Enterprises (SME's)The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia +1 more
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Marca y publicidad: un matrimonio por amor [PDF]
, 2006 The objective of this article is to throw into relief the intrinsic relationship which exists between brand and advertising, once the former has been distanced from the product and the latter has focused on the task of filling this void with the ...
Caro, Antonio
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Mature consumers' relationship with their perfume [PDF]
, 2018 Glamorous and stylish, perfume is an evocative product that provokes a stimulus of the senses. The use of perfume is recognised as a significant part of daily grooming for many women.
Drylie-Carey, Lindsey, Stewart, Aileen
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Lovely tupperware: The role of brand love in mediating brand loyalty
IJBE (Integrated Journal of Business and Economics)This research aims to determine the effect of brand personality and emotional brand attachment on brand love and brand loyalty in Tupperware products in the city of Jember. Respondents in this research amounted to 170 with the purposive sampling method carried out using a hybrid—analysis using SEM-PLS with data processing using SmartPLS version 3.
openaire +2 more sources
APMBA (Asia Pacific Management and Business Application), 2018 In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well.
Cindy Suwandhi, Tengku Ezni Balqiah
doaj +1 more source
Social Media Marketing Drives Brand Love and Customer Behavioral Engagement: Gender as a Moderator
Journal of Theoretical and Applied Electronic Commerce ResearchThis study investigates the impact of social media marketing activities on customers’ behavioral engagement with fashion clothing brands in Pakistan.
Muhammad Sohaib +2 more
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