Results 61 to 70 of about 6,093 (255)
APMBA (Asia Pacific Management and Business Application), 2018 In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well.
Cindy Suwandhi, Tengku Ezni Balqiah
doaj +1 more source
Lovely tupperware: The role of brand love in mediating brand loyalty
IJBE (Integrated Journal of Business and Economics)This research aims to determine the effect of brand personality and emotional brand attachment on brand love and brand loyalty in Tupperware products in the city of Jember. Respondents in this research amounted to 170 with the purposive sampling method carried out using a hybrid—analysis using SEM-PLS with data processing using SmartPLS version 3.
openaire +2 more sources
AI‐Based Immortality: The Ethical Advantage of the Aretai Approach
AI &Innovation, EarlyView.ABSTRACT The convergence of artificial intelligence, digital identity technologies, and biogerontological ambitions has produced a novel set of philosophical problems that have not yet been adequately addressed within mainstream bioethical discourse. Digital life extension—encompassing AI‐generated avatars, neural data preservation, mind uploading, and
Mirko Daniel Garasic
wiley +1 more source
Repurchase Intention: Peran Brand Image, Brand Heritage, dan Brand Love
Value: Jurnal Manajemen dan AkuntansiBrand image and brand heritage shape repurchase behaviour through consumers' emotional attachment to the brand. However, empirical studies that simultaneously examine the roles of brand image and brand heritage in shaping repurchase intention through ...
Suryana Hendrawan +2 more
doaj +1 more source
The role of venture‐financed startups in innovation for US agriculture
American Journal of Agricultural Economics, EarlyView.Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff +2 more
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)The sneaker industry has witnessed remarkable growth in recent years, accompanied by a surge in new brands, intensifying the battle for customer loyalty.
Monica Desty Armenia +1 more
doaj +1 more source
American Journal of Community Psychology, EarlyView.Abstract This study used photovoice methodology to explore Asian Americans' perspectives on the root causes and protective factors of firearm violence in their communities. Photovoice provided a participatory platform for community members to document lived experiences and identify priorities for change.
Tsu‐Yin Wu +4 more
wiley +1 more source
American Journal of Community Psychology, EarlyView.Abstract In Canada, precarious migration is largely invisibilized. Nonetheless, b/ordering greatly affects people's realities by limiting access to social rights. In Quebec, migrants with precarious status (MPS) do not have access to healthcare, although Quebec has a “universal” healthcare coverage.
Émilie Pigeon‐Gagné +3 more
wiley +1 more source
BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj +1 more source
American Journal of Community Psychology, EarlyView.Abstract This paper utilizes the concept of “colonial master narratives” to examine how racial propaganda is mobilized in the Australian imaginary to “flatten” the stories of Blac/k people and how African Australians deploy counternarratives to reject these racialized projections.
Kathomi Gatwiri, Samara Kim
wiley +1 more source