Results 81 to 90 of about 6,093 (255)

From Likes to Loyalty: Exploring the Pathways Linking Interactive Social Media Engagement to Consumer Loyalty

Reviews of Management Sciences
Purpose This study examines how interactive social media marketing influences brand loyalty, focusing on the mediating roles of Brand Awareness, Perceived Value, and Brand Love.
Mirza Kashif Baig, Syed Habib Ur Rehman, Syed Ghayas Ahmed, Muhammad Sajjada Shamim Ahmed   +3 more
doaj   +1 more source

Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality. [PDF]

Front Psychol, 2022
Mustafa K, Ahmad F, Qaisar MN, Zada S, Jamil S, Anwer N, Khawaja KF, Vega-Muñoz A, Contreras-Barraza N, Hamid SAR, Mariam S.   +10 more
europepmc   +1 more source

Navigating Whiteness in Australia's Anti‐Racism Movement: A Duoethnographic Inquiry by Women of Colour Scholars

Australian Journal of Social Issues, EarlyView.
ABSTRACT This paper applies Critical Race Theory (CRT) to explore how whiteness operates within Australia's anti‐racism movement as a structuring force that shapes discourse, practice and policy. Despite the anti‐racism movement offering crucial spaces for resistance and reform, it remains entangled in Australia's settler‐colonial present and systemic ...
Franka Vaughan, Aish Ravi
wiley   +1 more source

Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love. [PDF]

Front Psychol, 2022
Ding Y, Tu R, Xu Y, Park SK.
europepmc   +1 more source

‘Hurry Up and Get Me out of Here’: The Experience of People Under 65 Years (Still) Stuck in Aged Care

Australian Journal of Social Issues, EarlyView.
ABSTRACT Following the Royal Commission into Aged Care Quality and Safety, the Australian Government set a target for no‐one under 65 years of age to be living in residential aged care (RAC) by 2025. The numbers of young people in residential aged care (YPIRAC) have significantly declined since the start of the targets.
Elroy Dearn, Kate D'Cruz, Mark Brown, Jacinta Douglas, Dianne Winkler   +4 more
wiley   +1 more source

Modeling the Structural Relationships of Brand Competency, Brand Love, Brand Advocacy, and Brand Loyalty

Sustainable Business and Society in Emerging Economies
Purpose: The goal of this current study is to evaluate how brand competency, directly and indirectly, affects brand loyalty and brand advocacy through brand love.
Faheem Ahmad Khan, Samra Nawaz, Muhammad Umer Quddoos, Arslan Ahmad Siddiqi   +3 more
doaj   +1 more source

Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport. [PDF]

Front Psychol, 2022
Do C, Brison NT, Park J, Lee HW.
europepmc   +1 more source

The Politics of Framing the Student Problem: Inquiries Into Australian Civics Education, 2006–2024

Australian Journal of Social Issues, EarlyView.
ABSTRACT Recurring debates about civics, the kinds of history that should, and should not, be taught in school, and ‘standards debates’ about the ‘basics’ typically follow on the heels of recurring moral panics about the ‘declining’ state of ‘our’ education system.
Patrick O'Keeffe, Judith Bessant, Madeline Drake   +2 more
wiley   +1 more source

Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra

Journal of Applied Sciences in Travel and Hospitality
This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra.
Erina Alimin, Ali Syah Putra, Nasib Nasib, Siti Alhamra Salqaura, Debora Tambunan   +4 more
doaj   +1 more source

Love brands

, 2014
O conceito principal desta tese é love brands, marcas que conseguem crescer na mente dos consumidores de tal forma, que estes sentem uma ligação especial com elas, tornando-se dedicados e amantes das mesmas. O seu posicionamento forte no mercado, na mente e coração dos consumidores faz com que sejam amadas incondicionalmente.
openaire   +1 more source