Results 81 to 90 of about 496,034 (199)

Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry. [PDF]

Front Psychol, 2022
Bilal M, Akram U, Zhang Y, Cai S, Wang Z.   +4 more
europepmc   +1 more source

Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality. [PDF]

Front Psychol, 2022
Mustafa K, Ahmad F, Qaisar MN, Zada S, Jamil S, Anwer N, Khawaja KF, Vega-Muñoz A, Contreras-Barraza N, Hamid SAR, Mariam S.   +10 more
europepmc   +1 more source

ANTESEDEN BRAND LOVE

Jurnal Ekonomi Utama
This research aims to analyze the influence of brand personality on brand love, as well as its impact on purchase intention among marketplace users in Indonesia. Referring to relationship-based marketing theory, this research examines how brand personality builds emotional attachment (brand love), which in turn influences consumers' intentions to ...
null Refiana Andriani, Nabila Azzahra Ramadhina, null Fatik Rahayu   +2 more
openaire   +1 more source

Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type

Asian Management and Business Review
The ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions.
Lady Lady, Lara Meilani, Fendy Cuandra, Bai Na   +3 more
doaj   +1 more source

ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND [PDF]

The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from.
Bagaian Nicula Iulia Andrea, Sasu Dinu Vlad   +1 more
core  

Lubricant Social Marketing - Lessons Learned [PDF]

, 2002
With the most and longest experience social marketing lubricants, PSI is clearly the leader and within PSI is where the lessons learned primarily lie.

core  

Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love. [PDF]

Front Psychol, 2022
Ding Y, Tu R, Xu Y, Park SK.
europepmc   +1 more source

From Likes to Loyalty: Exploring the Pathways Linking Interactive Social Media Engagement to Consumer Loyalty

Reviews of Management Sciences
Purpose This study examines how interactive social media marketing influences brand loyalty, focusing on the mediating roles of Brand Awareness, Perceived Value, and Brand Love.
Mirza Kashif Baig, Syed Habib Ur Rehman, Syed Ghayas Ahmed, Muhammad Sajjada Shamim Ahmed   +3 more
doaj   +1 more source

Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport. [PDF]

Front Psychol, 2022
Do C, Brison NT, Park J, Lee HW.
europepmc   +1 more source

Love brands

, 2014
O conceito principal desta tese é love brands, marcas que conseguem crescer na mente dos consumidores de tal forma, que estes sentem uma ligação especial com elas, tornando-se dedicados e amantes das mesmas. O seu posicionamento forte no mercado, na mente e coração dos consumidores faz com que sejam amadas incondicionalmente.
openaire   +1 more source