Results 91 to 100 of about 10,328 (288)
Management şi Marketing, 2019 Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality.
Ferreira Pedro +2 more
doaj +1 more source
Jurnal Ekonomi UtamaThis research aims to analyze the influence of brand personality on brand love, as well as its impact on purchase intention among marketplace users in Indonesia. Referring to relationship-based marketing theory, this research examines how brand personality builds emotional attachment (brand love), which in turn influences consumers' intentions to ...
null Refiana Andriani +2 more
openaire +1 more source
Moving beyond neurophobia to cultivate the neuroquisitive learner
Anatomical Sciences Education, EarlyView.Abstract “Neurophobia,” a pervasive fear of the neurological sciences, poses a significant barrier in medical education, affecting learners and physicians worldwide. Its consequences are far‐reaching, contributing to a limited neurology workforce and diminished confidence among non‐specialists in managing neurological conditions.
Joanna R. Appel +1 more
wiley +1 more source
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective [PDF]
This research investigates the mediating role of perceived brand authenticity (PBA) between brand experience (BE) and brand love (BL) of global high-tech brands Apple and Samsung. A quantitative study was conducted in Japan, India, and Portugal.
Billore, Soniya +3 more
core +1 more source
SpartanAnatomy.org: Evaluating a new interactive neuroradiology tool for early medical education
Anatomical Sciences Education, EarlyView.Abstract Teaching neuroanatomy through the lens of magnetic resonance imaging (MRI) offers medical students a strong foundation for success. However, many existing MRI learning resources lack interactivity and user‐friendliness, require payment, or include an overwhelming number of labeled structures.
Halie Kerver +3 more
wiley +1 more source
PENGARUH BRAND EXPERIENCE DAN BRAND ATTITUDE TERHADAP BRAND LOYALTY PADA PRODUK MENANTEA DI JAKARTA DENGAN BRAND LOVE SEBAGAI MEDIASI [PDF]
, 2023 Tujuan dari penelitian ini adalah untuk menguji brand experience, brand attitude, dan brand love terhadap brand loyalty serta menguji brand love sebagai mediasi antara brand experience dan brand attitude dengan brand loyalty. Populasi dari penelitian ini
Octavia, Yolanda
core
Anatomical Sciences Education, EarlyView.Abstract A recent trend in healthcare education has been the increasing emphasis on the development of humanism and empathy in students. Within anatomy education, some institutions have implemented curricular innovations such as donor non‐anonymization to facilitate this development.
Rodrigo Muscogliati +5 more
wiley +1 more source
Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type
Asian Management and Business ReviewThe ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions.
Lady Lady +3 more
doaj +1 more source
Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior. [PDF]
BMC Psychol, 2023 Zhang Y, Yang YC.
europepmc +1 more source
Understanding the Influence of Brand Experience and Brand Satisfaction on Brand Loyalty: Mediated by Brand Love [PDF]
The aim of this research is to uncover the impact of brand experience and brand satisfaction on brand loyalty, with brand love mediating between the two. The research employs a deductive quantitative approach. The researcher utilizes a survey design with
Kuswati, Rini +1 more
core +1 more source